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Where's the pedophile?, 2

Published/Aired: 
May 2010
Innocence In Danger Print Ad -  Where's the pedophile?, 2

Description

Caption

Where is the pedophile?
You worry about losing your kids in a crowd, pedophiles count on it. Take the right steps to protect your children. Talk to them about the signs of a child predator. For more information visit innocenceindanger.com

Art Director: Michael Arguello
Copywriter: Bassam Tariq
Additional credits: Jason Musante
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Highest Rated

Guest's picture

very true

Guest
tirthomitro's picture

ok ad. lukewarm response would be generated... max-max!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture

this "where is charlie" game has been used to death by advertising!
here are 2 exemples but there is hundred of them :
http://www.joelapompe.net/2007/10/21/can-you-spot-the-difference-ou-se...

joelapompe
Activity Score 3863
paumarques's picture

El recurs está molt vist, però el concepte de fons m'agrada.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

shortafella's picture

hahahahahhaha duuudes come on:)))

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

What isn't referenced in advertising? everything in art is referenced, but this is a great idea with a dreadful insight, making it a tight campaign

Guest
Guest's picture

Nice insight. Great use of Waldo reference, it makes perfect sense. Waldo is a kids game, pedophiles go after kids, and you can't tell who's a pedophile, making them hard to spot. This campaign is dead on. That's just me.

Guest
Guest's picture

I think this could be great if it were illustrated and had WAY less copy! all you need is the header and the call to action.

Guest
Guest's picture

very true

Guest
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