I like, 3

Agency Network: 
April 2012
Innocence In Danger:  I like, 3


Print advertisement created by Herezie, France for Innocence In Danger, within the category: Public Interest, NGO.


Do your children really know who likes their posts?

Advertising Agency: Herezie Paris, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Head of planning: Luc Wise
Print producer: Capucine Lhermitte
Photographer: Jonathan May
Retoucher: Janvier
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Highest Rated

adda's picture

Why ???

Activity Score 35
Ramat Ajala's picture

Doesn't work for me. Ok, i don't see tha face, and so? i see that is an adult.

Ramat Ajala
Activity Score 800
Shawali's picture

That's the whole point.

Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

penline's picture

your right shawali...and nice idea

Activity Score 58
Art Director
karruza's picture

I think that doll on his hand should be appear just a little bit more noticeable, to let the audience know that he is "maybe" a pedophile

Activity Score 288
Wordfruit's picture

I think these are good.

I think the amount of teddy bear visible is about right, so you don't see it on first glance, and so it's more of a shock when you do see it.

Maybe a little bit more visible -- I don't know -- but I think it's pretty much right.

Activity Score 1023
adda's picture

Why ???

Activity Score 35
Isbaish's picture

I love it.

Activity Score 22
Fera Groove's picture

So now we know you are one of the people in the credits. You should work harder. This campaign is not good at all.

Fera Groove
Activity Score 205
Art Director
kleenex's picture

I say it works, but these are not great ads.

Activity Score 58791
Web Designer/Developer
moteldemoka's picture

The f*** should my children know who likes their status? Since when is liking a status equivalent to fondling someone?

Also their account names should appear if they give a like so it could be as simple as going to their profile to know who that guy is.

Anonymous people commenting on adsoftheworld. Now that's the sort of threat you don't want near your children.

Activity Score 63
Milan Solanki's picture

ya serious WTF.. these ads don't make a point even if we consider fake accounts, and all three of them with almost same visual treatment, same line.. very very very disappointing

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
santicp's picture

Wow.. hard words... I think this campaign is more about awareness... I actually think is nice, straight to the point and as everyone know, people create profiles with invented names and stats... that is the problem, that could be where kids would be at risk if we don't pay attention...

Activity Score 2
London Metropolitan University
penline's picture


Activity Score 58
Art Director
chuckieT's picture

I don't mind this campaign. Solid idea. Photography isn't stellar. And I don't think the teddy bears are really necessary.

Activity Score 680
alausa's picture

Good campaign.

Activity Score 1420
Creative Director at Noah's Ark
Pombooie's picture

Nice idea poorly executed.

Activity Score 407
shaun1800's picture

The issue I have with these is who cares who likes your status? I can see what they were trying to communicate in a round about way it doesn't quite work for me.

Activity Score 293
salil.sharma's picture

nothing special
what concept behind it
can't get it

Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Rudysan's picture

The ad is trying to tell people that posting too much information on a public forum may be harmful to them. Children are more at risk since they are more susceptible to being influenced by someone who may want to harm them. They may be more likely to add someone as a friend if the person likes their posts. Stalkers or kidnappers may be able to gain all the information that they need by studying someone's online profile.

Activity Score 13
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