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Agency Network: 
Published/Aired: 
May 2014
Innocence In Danger:  Girl

Description

Print advertisement created by Publicis, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Caption

Do you know what your kids are watching on the internet right now?

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Director: Mathias Henkel
Art Director: Sonja Fritsch
Account Director: Markus Weißbarth
Photographer: Achim Lippoth
Post Production: Stefan Kranefeld
Art Buying: Katja Bonnert
Producer: Heide-Marie Grabarz-Marks
Project Manager: Heide Hartwich
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Highest Rated

morse's picture

Scary.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tom Megginson's picture

A very old Photoshop meme looking for a client. Meh.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Caio89's picture

No..just noooo.

Caio89
Activity Score 517
Copywriter
Pedestrian's picture

So, you're asking me if I know what my kid is watching and you're showing a kid with mouths for eyes...Is there a MESSAGE behind turning her eyes into mouths? This just looks like a lazy attempt at being "shocking."

The best I can think of is - What kids see on the internet, they end up saying. But that's not the message here. So, again....lazy.

Pedestrian
Activity Score 492
hillmarky's picture
hillmarky
Activity Score 90
aofolts's picture

I hope they're not looking at this ad, is all.

aofolts
Activity Score 23
Copywriter at CUSTOMERicity
damnson's picture

Exactly.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

mrMagic's picture

Disgusting ad.

mrMagic
Activity Score 798
Graphic Designer at RES Group
i_alcocer's picture

esto lo he visto demasiado... http://bit.ly/1juekrU

i_alcocer
Activity Score 8
Art Director
kleenex's picture

This got the green light!?!?!?!?!?!?

kleenex
Activity Score 58797
Web Designer/Developer
Shahbaz Mehdi's picture

I think, if a wide open mouth was the visual to be used here.. You could just enlarge that all over the face vertically with small eyes and nose.. Just my opinion, but this one seems a force-fit-idea to me.

Shahbaz Mehdi
morse's picture

Scary.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pedal to the Metal's picture

WTF! This is so old.

Pedal to the Metal
thedesignaddict's picture

So 1990s. Just horrible.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Marcao's picture

This is terrible.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
bobafett's picture

bad

bobafett
Activity Score 2322
Chief Creative Officer
baliais's picture

Now my eyes are like this.

baliais
Activity Score 2618
Graphic Designer
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