Cops

Campaign
Agency Network: 
Published/Aired: 
April 2009
Inlingua:  Cops

Description

Print advertisement created by 3-Sixty, Singapore for Inlingua, within the category: Education.

Caption

Improve diction with conviction.

Advertising Agency: 3-Sixty Brand Communications
Art Director: Stez Chong
Copywriter: Jeremy Lesslar
Photographer: Collin, BlackStudio
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Guest's picture

PERFECT COPY!

Guest
Guest's picture

lol best guest comment ever

Copy's lackluster. At best

Guest
Madibaman's picture

The whole time, I kept thinking it was a public service campaign. I think the whole campaign just tried too hard to be witty but lost its focus. The art direction's uninspired and the writing's well... very junior sounding and tepid, at best. In my opinion, I think you need to be a brilliant writer to pull off headline driven ads. This wasn't it.

Madibaman
Activity Score 110
Creative Director
Guest's picture

Who the hell knew this had anything to do with learning proper English? By the time your eyes get to the bottom of the page, it's too late to care about the message.

Guest
TRICKY's picture

i ve stopped turning cops into corpses

-sure thing you're in jail

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture

I used to teach English as a foreign language, and this is the only ad in the campaign that has the beginnings of an insight IF they're making reference to the way that different native tongues would pronounce different words. THEN you wouldn't need the gag visual at all, and could just run a lovely, insightful campaign that would appeal directly to different nationalities wishing to learn English.

NastyJester
Activity Score 740
Copywriter
kai539's picture

quite negative to the advertiser
why use such metaphor? it's not humorous at all

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Srivatss N Iyer's picture

this is AWESOME work. Thumbs up

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
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