Log in to post comments

Highest Rated

mara's picture

A classic case of art direction not doing justice to, what would've been good copy.

mara
Activity Score 64
Other at Freelancer |

mara

Maldición!'s picture

really good! congrats

Maldición!
drizae's picture

Nice copy to read, felt the payoff wasn't strong enough though.

drizae
Activity Score 503
Copywriter |

Fail Harder.

Ad Fanatic who hate Rip-Offs...'s picture

Art director, please pay attention to the typography...

Ad Fanatic who ...
Activity Score 58
Art Director
everartz's picture

why whats wrong with it?

everartz
Activity Score 7613
Art Director |

| everartz |

Ad Fanatic who hate Rip-Offs...'s picture

It's all in caps, and the fonts are bold. But I'm not saying it shouldn't be in all upper case or it shouldn't be in bold, but it is risky; its pretty hard to read (who will treat the entire long copy ad in all upper case anyway?) and it might turn off the reader to read the entire copy, which I personally think the copy is not bad. It all comes down to crafting of the details like this, and it makes a lot of differences.

Ad Fanatic who ...
Activity Score 58
Art Director
Ad Fanatic who hate Rip-Offs...'s picture

It's all in caps, and the fonts are bold. But I'm not saying it shouldn't be in all upper case or it shouldn't be in bold, but it is risky; its pretty hard to read (who will treat the entire long copy ad in all upper case anyway?) and it might turn off the reader to read the entire copy, which I personally think the copy is not bad. It all comes down to crafting of the details like this, and it makes a lot of differences.

Ad Fanatic who ...
Activity Score 58
Art Director
mara's picture

A classic case of art direction not doing justice to, what would've been good copy.

mara
Activity Score 64
Other at Freelancer |

mara

Advertisement
Featured Content

Latest Collections

Advertisement