Ice cream

Campaign
Agency Network: 
Published/Aired: 
October 2008
INEN:  Ice cream

Description

Print advertisement created by DDB, Peru for INEN, within the category: Public Interest, NGO.

Caption

Smoking is the stupidest way to commit suicide. Quit Stupidity.

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriters: Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo
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Davosk's picture

and these are the stupidest way to convey an anti smoking message.

Davosk
Activity Score 4811
Art Director
Zane's picture

visually interesting.

Zane
Activity Score 110
Copywriter at Madrid
capywriter's picture

I really like the art on all of them. I think the different elements blend together very nice.
But the message is somehow awkward. Also, you could get the following explanation out of these: you show someone committing suicide, but since the shown situations are not only 'stupid' but also clearly unrealistic, you might conclude that the danger and the risk you would die because of smoking is just a big joke or even non-existent.

capywriter
Activity Score 5513
Copywriter at Freelance
esteb's picture

It looks to me like a genial suicide, not a stupid one.

esteb
Activity Score 671
art
CR_AD's picture

Visually it is interesting, that changes campaign which we can see !!
cool

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
cperry's picture

haha the hand looks like the messed up hand in Scary Movie....."My Germs!"

Visually interesting and cool art.

chrisperryad.com

cperry
Activity Score 280
fifilo's picture

Nice art direction.

fifilo
Activity Score 74
Art director
Wordnerd's picture

First i thought this was crap, but after seeing all of them i think i was just bothered by the line. call me nitpicker, but it should say: smoking is a very stupid way to commit suicide. first i understood that this is trieing to tell me smoking is even stupider than the stuff shown. that didn't work for me

Wordnerd
Activity Score 6690
Copywriter
die-gonz's picture

I think using the copy of an ad just to say that it is bad, is very done. May be you should find an other way to judge a bad ad. Anyway, i don't think it's necessary to be so aggressive. It's just an ad.

die-gonz
Activity Score 8
BBDO Mexico
FlyingDogs's picture

Very well produced.

FlyingDogs
Activity Score 968
Copywriter
SeanMartin's picture

Cute idea, nice execution, but truly... is it effective? I doubt it. It's so very, very soft in its approach that it would be laughed off and dismissed. It's the kind of thing that probably would work better as a TV spot than a print ad.

SeanMartin
jiahsisco's picture

Where will these ads run? The whole idea that there is a smart or stupid way of committing suicide is weird. I like art direction minus the people.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

YOSUMAS's picture

Muy buena. Felicidades.

YOSUMAS
Activity Score 17
MINAKA MORI's picture

it could go further and make it more effectve, but art is good...
weak concept, nice art

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

OMaxweller's picture

Love the art execution of the paper cut-out smoke. However, I feel like the creative team fell in love with that and then tried to jam a concept in there. Not very cohesive.

OMaxweller
Activity Score 79
Copywriter
That One Guy's picture

If smoking is the stupidest way to commit suicide--then what would be the proper way of doing it. Any form of suicide is stupid, but your headline makes it sound otherwise.
Nice are direction though. And what's up with that hand yo.

That One Guy
Activity Score 266
University of Houston
Finamerican's picture

I agree that with some SERIOUS copy revision it could be a good campaign. Let's let the reader make the connection between stupidity and smoking rather than hitting them over the head with it—twice.

Finamerican
Activity Score 49
Rhea & Kaiser Marketing
brndnrap8's picture

is that a fudgesicle? mmmmmm

http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
vvhisky's picture

Insulting me isn´t making me quit..

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

Bárbara Guilherme's picture

Cliche!

Everybody knows that, everybody says that, and every ad about anti smoking said that! The idea is poor and lack of a better criative concept.

The art is good

Bárbara Guilherme
Activity Score 38
renzz's picture

I find it pretty interesting. Though as vvhisky said, we better promote solutions instead of just emphasizing how stupid smoking is.

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

miteshkothari's picture

Good execution. Fentastic job

miteshkothari
Activity Score 47
working in advertising agency
McLovin's picture

what the problem with his hand?

McLovin
Guest commenter's picture

MUY BUENA CAMPAÑA, LA DIRECCION DE ARTE ES MUY BUENA Y LA IDEA SUPER.

Guest commenter
Naddeo's picture

More of my work: www.naddeo.blogspot.com

Naddeo
Activity Score 71
Art Director
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