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LAZ's picture

nice

LAZ
Activity Score 288
Art Director
ooops's picture

well done

ooops
Activity Score 448
Other
Ney Frances's picture

9/10, right to the spot!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

copycomoelcopi's picture

a billboard just for advertising people? what do you think?

copycomoelcopi
Activity Score 822
Copywriter
bknowlden's picture

I'm not totally convinced it's good. But definitely made me stop and think for a second.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Daryllee's picture

Clap Clap, i dont know whats that mean for the first second, then a while its nice!

Daryllee
Activity Score 56
Other
everartz's picture

this is nice IF they added a comma between "for some" and " this is ...etc"
like it...

everartz
Activity Score 7613
Art Director |

| everartz |

dave78's picture

It works.

dave78
Activity Score 40
Other
chintan ruparel's picture

works idea-wise. finally good stuff from grey, new delhi!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

smilepig's picture

workkk

smilepig
Activity Score 254
Art Director
Dick Huges's picture

Cool!!! All the media people will help you know. And they are proud there is finnally an ad made just for them.

Dick Huges
Activity Score 937
Copywriter
dave78's picture

^^

dave78
Activity Score 40
Other
JPWrites's picture

I think that's great. What's with all the advertising from India today?

JPWrites
Activity Score 238
Copywriter
No fixed abode's picture

No, no, no. This is not good. First, the point that it is an ad for industry people, second, the fact that you are homeless doesn't change the outdoors to indoors. In fact I think homeless people are all too aware they are outdoors when it's raining and blowing.

We've all seen the good work done showing home situations on the street for this problem. This is really just a trying-to-be-clever execution of the same idea.

I clicked on this ad first when I saw the thumbnail as I wanted to see what the aotw critics had to say about this, but sadly I am the only one that doesn't like it thus far.

No fixed abode
Activity Score 380
Copywriter
hang-the-dj's picture

I'm with you NFO, I couldn't agree more with everything you said.

hang-the-dj
Activity Score 1262
Copywriter
Ney Frances's picture

please don´t think too much, it will burn!!!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

rainman's picture

I was thinking the exact same thing. Even if some people live on the street, it doesn't make it indoors.

rainman
Activity Score 267
Art Director
SandMan69's picture

Well said. This ad is trying to be too clever.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Global Cheese's picture

Global Cheese

it's ok.
but looks like pooh.
not much happening here. move on.

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

No fixed abode's picture

Good on you hang-the-dj. How appropriate that probably my favourite t shirt of all time says on the front : "A DJ is not a musician."

I hope your name's not Hang and you're a DJ.

No fixed abode
Activity Score 380
Copywriter
hang-the-dj's picture

Hang! That's far too cool a name for me, and thankfully I am not a DJ, I am a musician.

I want that t-shirt though!

Yes, I am an avid hater of one-ear headphone wearing fake-musicians, but also a huge Smiths fan, it's a refrain from one of their songs.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

I felt it was a bit of an advertising gag at homeless peoples expense...
but then, it's not talking to homeless, is it?
It's talking to people who can help.
Well off, self obssessed pricks like us.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

julezs's picture

yawn

julezs
Activity Score 100
Art Director
Rog's picture

Well off, self obssessed, bored pricks like us

good enough isn't good enough

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

liar's picture

This is brilliant. Powerful meaning.

liar
Activity Score 384
Other
rupert james's picture

FOR SOME, THIS IS INDOOR ADVERTISING

For the very few, I'm sure, that can actually see the billboard when straining out of their windows, perhaps. For the rest of us it's outdoor advertising.

And in anycase if it is positioned in front of a vast block of flats, then the media buyers have targeted the wrong audience - as if you are unfortunate enough to have to look at an ugly billboard like this one at close quarters day in day out you are probably barely only just above the poverty line yourself.

rupert james
Activity Score 24
Creative Director
PaulyG_fill in the blank's picture

You just proved the point of the ad - for most of us this is out-of-home advertising, but for the unfortunate ones, that live outside, this could be considered indoor - that's the whole point of the ad.
A homeless person's definition of 'home' is much different than ours. The streets are their home. So if that's the case - is this out-of-home advertising to a homeless person? - no it's not, because it's within the confines of their home.

I'm not sure if there's a single valid argument on this page. Talk about literal thinking.

And before everyone jumps all over me, let me say - I had nothing to do with this ad. I'm just tired of the negativity this site gives birth to. Some ads are good people! And they're not only in your books.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Have Heart's picture

An ad for ad-people. Totally forced.

Have Heart
Activity Score 922
Art Director
truecopy's picture

This is good work. The only thing forced are the negative comments on it...

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

chimie's picture

good joke but I don't see a concept behind this. Who is the target group? What is the message?

chimie
Activity Score 156
Copywriter
imke's picture

EXCELENT
"Idea never die"

imke
Activity Score 472
Desi's picture

Wrong logic. They mean to say that homeless person who lives on the street is actually living indoor? The concept of
I see this is an ad for 'GET OUTSIDE' magazine. And why is the site delhishomeless.org not existing?

Desi
Activity Score 1042
r0ckthew0rld's picture

Dear Desi,

Tht's the whole idea.. tht for the homeless, the road is their home... thus it's
indoor advertising for him... how ironic...help the homeless.

& the site www.delhishomeless.org exists, God knows wht u typed in!

r0ckthew0rld
Activity Score 2
Art Director
kc_brock's picture

www.delhishomeless.org - This domain name expired on Mar 09, 2007.

kc_brock
Activity Score 703
Art Director |

rd

copyanalysis's picture

Clever

copyanalysis
Activity Score 62
Copywriter
iswanda82's picture

clever but..... it could be better...

iswanda82
Activity Score 344
Art Director
brandsurgeon's picture

Hi guys... I'm new here. Glad to meet y'all. I think the idea is nice, once you get round to figuring it out. But hey, maybe the ad didn't hit its target after-all if we're so diverse on its message and the efficacy.
1. for a bill board ad, I think the message should have been more straightforward considering that motorists(primary target for billboards - i think) have just about 2 - 3 secs to read and grab the message first hand.

2. When I finally got the concept, I almost clapped for its indepth thought and brilliance... except that I feel the actual message has been totally downplayed.
3. If we must still go along with this concept, you might consider putting the message for the homeless people in larger font and have the 'indoor advertising blah blah' serve as a rider (or kicker??? I'm always mixing the two up.)
Anywayz, that's my opinion.
Forgive me for starting up with an epistle. Normally, I don't talk this much...

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

brandsurgeon's picture

Oh, yeah... another thought - maybe "For Them, This is Indoor Advertising" may have worked better. Just a thought. Still don't talk this much normally....................

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

aadi's picture

Clever...but better art wud hv helped...but still very powerful

aadi
Activity Score 230
Copywriter
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