Agency Network: 
Published/Aired: 
April 2010
Indian Premier League:  Dhoni

Description

The Indian Premier League (IPL) India's biggest annual 20-20 cricketing event, where eight domestic teams (with Indian and International players) compete for glory.

The Task: To ignite team loyalties, and get people into the stadiums.
The Thought: It’s the fans who make the game.

This was run as an outdoor campaign across India. as well as Innovative full page print ads in India’s leading newspaper Hindustan times (and also in MID-DAY mumbai edition). where the reader was delivered a copy of Hindustan Times on the launch day morning with their chosen team captain on the front page ad.

Print advertisement created by Ogilvy, India for Indian Premier League, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy Mumbai India
Creative Directora: Piyush Pandey, Anup Chitnis, Anuraag Khandelwal
Art Director: Priyank Bengali, Anuraag Khandelwal
Copywriter: Satish Desa
Illustrator: Illusion Co. Ltd. Bangkok
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Adaddicted's picture

...can I see more next year??

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

jeff.emmanuel's picture

nice image!

jeff.emmanuel
Activity Score 143
Art Director at JWT |

Jeff

karim27sept's picture

sorry......i cant expect from oglivy.

karim27sept
Activity Score 52
Art Director |

Karim

Hiperion's picture

special things...where you are?

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
Davosk's picture

Really boring and way too many.

Davosk
Activity Score 4801
Art Director
mikeelrapido's picture

Nothing special

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

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fabiomarquesf's picture

Boring campaign for a boring game.

fabiomarquesf
Activity Score 74
Copywriter
ek kanya's picture

nithing special. good execution. good boy, photosjop artist

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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