Real life, 1

Agency Network: 
November 2008
Incity:  Real life, 1


Incity is a real estate and construction firm. The Incity site project is now completed.

Print advertisement created by Ogilvy, Turkey for Incity, within the category: Industrial, Agriculture.


Real life at Incity is about to begin.

Advertising Agency: Ogilvy & Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Burak Koprulu
Copywriter: Ozge Ceyranci Mutlu
Photographer: Ilkay Muratoglu
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RM's picture

Hey nice teaser guys. Real estate clients are hard. A lot of the stuff out there looks the same and it's nice to see something different like this. But can someone please explain the symbolism of the arrow, the wine glass and the umbrella? It throws me off...



Activity Score 419
Guest's picture

Aswering RM: Unless I'm terrible wrong, the arrow means "This side up", pointing to the side of the box wich should be "up"; the wine glass means "Fragile"; finally, the umbrella means "Keep of the rain".

Hardy's picture

Hmmm... I really like the visuals.
If I got it right this is made to sell new built flats or houses (hence the box symbols, moving-in)... but I'm not sure I'd want to move into a cardboard house. I'd prefer real visuals of the place especially if it is as stunning as the cardboard model! A new flat is not something I would play around with like with toys (too much money at stake for me).

Activity Score 42
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