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Merry Christmas

Agency Network: 
Published/Aired: 
December 2008
Inbev:  Merry Christmas
Inbev Print Ad -  Merry Christmas

Description

Print advertisement created by FCB, India for Inbev, within the category: Alcoholic Drinks.

Advertising Agency: Draft FCB Ulka, New Delhi, India
National Creative Director: Chax
Creative Director: Sanjay Sharma
Art Director: Shubhojit Sengupta
Copywriter: Vikram Sengupta
Client servicing directors: Akash Sharma, Piyush kumar
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Highest Rated

vinnyrihal's picture

Great concept, and very well executed

vinnyrihal
Activity Score 60
Guest's picture

bad toshop

Guest
Guest's picture

bad typing

Guest
sunilcreates's picture

bad typing? u want to use the typography like a x-mas card?

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
Guest's picture

agreed, badly done..

Guest
Guest's picture

Good Idea... Execution can be more good...

Guest
Emran Hayat's picture

just ok

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

bt y happy xmas?

Guest
inhendra's picture

good idea.... execution can be more gud...

inhendra
Activity Score 15
Graphic Designer
Guest's picture

done done done

Guest
Elias Önder's picture

...

Elias Önder
Activity Score 481
Copywriter
Guest's picture

Is Christmas a big deal in India?

Guest
Guest's picture

the concept is spot on.

Guest
karan raghav's picture

good execution n good idea.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

shahid.h's picture

done zillion of times

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

In India, surrogate advertising is banned. One can't show alcoholic drink in the ad.
This must be a SCAM.

Guest
CurryJ's picture

prove it...

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

Hey guys
This is not an ad - it is a poster and in India you are allowed to show alcoholic drinks in BTL. Hope that answers any doubts about its autheenticity :-) And would be grateful to the guys who say it's done if they can provide a link or at least detail the ad and the brand.

Guest
Guest's picture

very apt and sellable creative - sagar - www.valayam.com

Guest
Guest's picture

er... really???
come on!!

as to the guest who asked for a link to prove it, well...

in general:
no, it's not a bad thing that you don't know every single idea ever had and aired.
yes, it's always easier to say it ran than showing it.

in this particular case:
yes, it's a bad thing to not only have this idea (by today's standards a very bad one)
but also to think it hadn't been done before. both in the 20th and 21st centuries.
as for proof, well, if you have to ask... : )

still, i'm sure super bock (a portuguese beer) did it. more than once, even.

Guest
Guest's picture

good bloody idea either way. clever, cheeky, reverant, subtle and humbling. although any beer brand could use it. bit generic

Guest
Guest's picture

ohhhhhhh yeaaaah! This is an ad!

Guest
theanc's picture

Back to the 80's?

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Temple's picture

Ad people have now surpassed missionaries in selling Jesus in non-christian countries? How lame.

Temple
Activity Score 11341
Creative Director
Guest's picture

... and happy new year. I like it.

Guest
Guest's picture

exactly the same idea Already done by Grey Bangalore for a beer pub called pecos during christmas of 2002...
shall upload it when i get the image...hopefully ivan can put it up...
that Grey poster done for Pecos beer pub was also finalist in some awrd shows...
will be back...cheers.

Guest
Guest's picture

FCB Ulka does the worst jobs ever. Congrats everyone else!

Guest
Guest's picture

i like it...not only for india but for international edition...keeping up with the times and go global..

Guest
Muneer Bhatti's picture

totally agreed very nice

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

eminenz's picture
eminenz
Activity Score 73
Creative Director at Delhi, India
alausa's picture

Works.

alausa
Activity Score 1420
Creative Director at Noah's Ark
vinnyrihal's picture

Great concept, and very well executed

vinnyrihal
Activity Score 60
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