Description
Print advertisement created by FCB, India for Inbev, within the category: Alcoholic Drinks.
National Creative Director: Chax
Creative Director: Sanjay Sharma
Art Director: Shubhojit Sengupta
Copywriter: Vikram Sengupta
Client servicing directors: Akash Sharma, Piyush kumar

bad toshop

agreed, badly done..

Good Idea... Execution can be more good...

just ok
Creativity is a natural extension of our enthusiasm

bt y happy xmas?

good idea.... execution can be more gud...

done done done

Is Christmas a big deal in India?

the concept is spot on.

good execution n good idea.

done zillion of times

In India, surrogate advertising is banned. One can't show alcoholic drink in the ad.
This must be a SCAM.

prove it...
================================================
I think; therefore I am

Hey guys
This is not an ad - it is a poster and in India you are allowed to show alcoholic drinks in BTL. Hope that answers any doubts about its autheenticity :-) And would be grateful to the guys who say it's done if they can provide a link or at least detail the ad and the brand.


er... really???
come on!!
as to the guest who asked for a link to prove it, well...
in general:
no, it's not a bad thing that you don't know every single idea ever had and aired.
yes, it's always easier to say it ran than showing it.
in this particular case:
yes, it's a bad thing to not only have this idea (by today's standards a very bad one)
but also to think it hadn't been done before. both in the 20th and 21st centuries.
as for proof, well, if you have to ask... : )
still, i'm sure super bock (a portuguese beer) did it. more than once, even.

good bloody idea either way. clever, cheeky, reverant, subtle and humbling. although any beer brand could use it. bit generic

ohhhhhhh yeaaaah! This is an ad!

Back to the 80's?

Ad people have now surpassed missionaries in selling Jesus in non-christian countries? How lame.

... and happy new year. I like it.

exactly the same idea Already done by Grey Bangalore for a beer pub called pecos during christmas of 2002...
shall upload it when i get the image...hopefully ivan can put it up...
that Grey poster done for Pecos beer pub was also finalist in some awrd shows...
will be back...cheers.

FCB Ulka does the worst jobs ever. Congrats everyone else!

i like it...not only for india but for international edition...keeping up with the times and go global..

totally agreed very nice


Works.

Great concept, and very well executed