Important Dates - Nov 16, 1985
Description
Objective
World Press Photo celebrated its 50th anniversary and took this opportunity to generate a higher awareness with the general public by motivating the (inter)national dailies and magazines to place advertisements for free.
Concept
This campaign generates web site traffic through the use of 'important dates'. Dates: an international code that represents an event in the most objective way and when isolated becomes powerful and intriguing. When properly shown, a date makes you think, makes you wonder. The dates refer to the day press photos were shot over a period of 50 years. By coincidence it might even have a special private meaning. Although, just a date is not enough. It's just part of the picture.
Target audience
Managing directors/Chief editors of the (inter)national writing press. General public; people all over the world that care about independent print media and are interested in photography and culture.
See the whole picture. 50 years World Press Photo at www.worldpressphoto.nl/50years
Art Directors: Sanne Braam, Martin Cornelissen
Copywriter: Ricardo Adolfo
are that important and well known dates in holland?
'cos to me they don't say anything. and the whole idea is mediocre. have seen better things based on this same thread of thought.
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I like it because it makes me want to find out what happened on that day. Job well done.
I agree, but for international shows and for a global site like this, I think the actual place should be quoted too. Other than that, is a nice interactive campaign.
Was there something significant on this date?
So I have to log on to find out?
I'm going to so its worked for me, but it might just frustrate someone who doesn't have Internet access whilst they read this.
We're going to need more lube.
Well mister Smudge, show us some of YOUR work then, I'm curious
this is just good work. Triggers your thinking, makes me wanna see the plaatjes. If you don't get these you just a zuurpruim
Sometimes you go to a museum, see an exposition and think "This is good, can I use it in some of my work?"
In this case I like the original On Kawara art much better than the "inspirational" work it generated.
On Kawara "Date Paintings" http://www.diacenter.org/exhibs_b/kawara/
Great to see the actual Brief with the final ad.
More of it.
>>>> That's not an ad. THIS is an ad.
moment in history good once you check the site
(my Life Is Design & Design Is my LIFE)
intresting work.
woah! fresh idea! i like it a lot! makes me wanna go check out what was happening
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