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Panties

Campaign
Agency Network: 
Published/Aired: 
February 2009
Imedeen:  Panties
Imedeen Print Ad -  Panties

Also From This Campaign 2

Description

Print advertisement created by Longplay, Brazil for Imedeen, within the category: Health.

Advertising Agency: Longplay Comunicacao 360º, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Photographer: Ale Torres
Other additional credits: Eduardo Gallo
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Guest's picture

Her skin looks so weird if you look closely.

Guest
justpassingby's picture

pervert, look at the ad not her skin

justpassingby
Activity Score 1368
Other
Guest's picture

her skin is the ad

Guest
Guest's picture

weird as in... it looks like skin close up?

Guest
Guest's picture

Worked for me... now I need a cigarette :-P

Guest
postman's picture

Executed this way it doesn't give any new insight. Visualising the benfit of the product would mean show her taking off these "unwanted panties" somehow. (Maybe that is what the team intented to show here - in that case it is not obvious enough for me.)

postman
Activity Score 951
Other
everartz's picture

i second that....
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Yeah I agree.. I think it needs a shadow under the white skin part. I think that would work a lot better.

Guest
ehd's picture

agree, shadow would definitely make it more clear. It just looks like a normal tanline

ehd
Activity Score 9
Student Academy Art Sf
Guest's picture

Idiots.
It works. Leave a tanline... well guess what, she's left a tanline. Oooh, we neeeeed a shadow because my wittle bwain can't understand.

Guest
Guest's picture

fuck an old idea, done for Bose headphones

Guest
Guest's picture

Really? Bose headphones were selling a tanning solution?

Guest
Gilsem's picture

plus a set of strings :D

Gilsem
Activity Score 80
Creative Director
Guest's picture

DISGUSTINGGGG, in all ways,

Guest
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