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IMAX is believing, UFO

Campaign
Agency Network: 
Published/Aired: 
May 2012
IMAX:  IMAX is believing, UFO

Description

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Print advertisement created by Sid Lee, Canada for IMAX, within the category: Recreation, Leisure.

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lauracripps's picture

I like these! Get the point, IMAX is more effective

lauracripps
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