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IMAX is believing, Explosion

Campaign
Agency Network: 
Published/Aired: 
May 2012
IMAX:  IMAX is believing, Explosion

Description

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Print advertisement created by Sid Lee, Canada for IMAX, within the category: Recreation, Leisure.

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Highest Rated

advocate's picture

sorry, no

advocate
Activity Score 268
Art Director at Philippines
Feysless's picture

wow now this is nice!!!!!! impressive! awesome typography and light fx

Feysless
Activity Score 2614
Art Director |

groovy baby!

advocate's picture

sorry, no

advocate
Activity Score 268
Art Director at Philippines
chuckieT's picture

If I saw this campaign at a student portfolio night, I would think it is solid, but nothing exciting. The headline formula gets repetitive, none of the lines are particularly amusing and the art direction isn't very interesting.

chuckieT
Activity Score 680
Creative
kleenex's picture

Love the font work.

kleenex
Activity Score 58742
Web Designer/Developer
charithco's picture

awesome front work

charithco
Activity Score 275
Art Director at Wunderman Doha |

----
www.charithdesign.com

phoamcor's picture

This is not even remotely good enough to be student work.

phoamcor
Activity Score 1284
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