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IMAX is believing, Dive

Campaign
Agency Network: 
Published/Aired: 
May 2012
IMAX:  IMAX is believing, Dive

Description

We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Print advertisement created by Sid Lee, Canada for IMAX, within the category: Recreation, Leisure.

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salil.sharma's picture

good

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

mark3r's picture

Solid art and concept, works for me.

mark3r
Activity Score 1949
Art Director at Scout
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