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Gravity

Campaign
Agency Network: 
Published/Aired: 
September 2010
IMAX:  Gravity

Description

Print advertisement created by Swinburne, Australia for IMAX, within the category: Recreation, Leisure.

Caption

Lots of people find they're drawn to the silver screen. That's just gravity.

Advertising School: Swinburne University, Melbourne, Australia
Copywriter: Psembi Kinstan
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Blashyrkh's picture

Art direction is amazing

Blashyrkh
Activity Score 32890
Art Director
jackmancer2017's picture

Hmm, different tastes perhaps ;p I really like the copy but the art, meh. Pretty boring.

jackmancer2017
Blashyrkh's picture

Isn't sarcasm allowed here? :p
Personally I like these sort of ads, solid typeface with a really nice copy. But this one is very lazy. Copy is so so. Typeface is underestimated.
Layout is confusing. I see a problem at the word "THEY"RE". Apostrophe draws unnecessary attention. While you read it looks like someone keeps your tongue for some seconds and then releases it to spell the rest.

Blashyrkh
Activity Score 32890
Art Director
velle's picture

LOL

velle
Activity Score 1550
Copywriter
Spoonfeederxxx's picture

What Art Direction?

Selecting font from a bank of fonts and a logo doesn't constitute Art Direction...

Spoonfeederxxx
Activity Score 641
Copywriter
fotdot's picture

@Blashyrhk Are you serious? Or are you just being nice to the students? Needs a kerning magician.

fotdot
Activity Score 674
Creative Director
Copykid's picture

Solid copy, art direction is amazing indeed, for a copywriter who's a still at school.

Copykid
Activity Score 95
Copywriter
Spoonfeederxxx's picture

Dude!

Please tell me you aren't a copywriter (Copykid)?

If you are, please read your comment out loud to yourself and tell me if you spot something wrong with it...

God help the industry!!!

Spoonfeederxxx
Activity Score 641
Copywriter
k.app.ad's picture

Lots of people doing good ads. that's just concept?

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

kondensofke's picture

that definitely was sarcasm. i like the copy, too

kondensofke
Activity Score 336
VU
Anonymous Author's picture

Nice pun, but lots of people will experience awkward pauses and eye movements reading this.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Billoughsby's picture

Given that the copy is negotiable in this instance -- nothing so purely and perfectly stated that one word cannot be touched -- the layout of the type should have been better. They need to keep looking around and keep trying. Rating is harsh because this particular thing is never sort of ok or halfway alright. It's pass/fail.

Good luck and keep at it, guys.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

Like.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Dzsoi's picture

This is a pretty good copy. Keep on writing!

Dzsoi
Activity Score 8611
Copywriter
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