Advertisement

Hairbeard, 2

Campaign
Agency Network: 
Published/Aired: 
May 2016
Image Hair Group:  Hairbeard, 2

Description

Print advertisement created by Euro RSCG, Germany for Image Hair Group, within the category: Health.

Advertising Agency: Euro RSCG Duesseldorf, Germany
Chief Creative Officer: Felix Glauner
Creative Directors: Oliver Hilbring, Jon Vall
Art Director: Ingmar Krannich

Copywriter: Christian Kroll

Postproduction: Peter Holzportz
Account: Daniel Grube
Log in to post comments

Highest Rated

ambareeshashirivaram's picture

ok

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

@mbi

morse's picture

It looks cool, but I have seen this somewhere... Anyone?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alistair's picture

it's a rip off http://moustair.com/

alistair
Activity Score 162
Art Director at Independent
beingofageoldgrace's picture

nope, just go to moustair, look at the credits and try to find out where the moustair guy is working

beingofageoldgrace
Activity Score 353
mewot's picture
mewot
Activity Score 2
Art Director at University of Gloucestershire
bobby666's picture

rip off or not... its good stuff...

bobby666
Activity Score 1462
RMG Connect, India
goranflr's picture

Rip off? They took the visual idea from somebody else, but that doesn't make it a rip off. A rip off is to have the same idea concept and the same visual logic of another ad. This is just taking a resource that exists somewhere else (not an ad) and transform it into an ad. The originality is in the perspective you give to that visual, in the idea of the ad, not in the visual resource.
In the same way, if I do an ad with a photo of an elephant, then it's a rip off, because lots of people already took photos of elephants already... The "Fountain" of Duchamp is a rip off also then, because the urinal he used was already made by somebody else... or this Nike ad would be a rip off, because the visuals were already used by the news:

http://www.youtube.com/watch?v=gWBTNPTAJTc&feature=player_embedded

Come on, people, get real. Realize about the difference between a rip off and a clever added point of view to a borrowed visual resource so that it becomes an ad that communicates clearly a message. I think this campaign is simple and good.

goranflr
Activity Score 259
Copywriter
chuckieT's picture

blah blah blah... you're a hack too goranflr

chuckieT
Activity Score 680
Creative
Art_Work's picture

In this case it's not strictly about the visual being ripped off, it's the idea behind the visual they ripped off. If it was a general image like an elephant ... hey no problem because there's no idea there.

Art_Work
Activity Score 29
Art_Work's picture

In this case it's not strictly about the visual being ripped off, it's the idea behind the visual they ripped off. If it was a general image like an elephant ... hey no problem because there's no idea there.

Art_Work
Activity Score 29
MicheleVirgilio's picture

Good one

MicheleVirgilio
Activity Score 2617
ambareeshashirivaram's picture

ok

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

@mbi

IdiAmin's picture

This isn't advertising.

This isn't creative.

It's not like the photo project (a worldwide internet hit) that you have ripped off has even been altered. You've not even gone to the bother of creating your own interpretation of the original artists work.

This is the worst kind of plagiarism.

Shame on you.

IdiAmin
Activity Score 8
IdiAmin's picture

Ah. Just noticed that the creative director came up with the idea.

Okay.

Double whammy I guess.

Get your own idea out in the public so you get the credit.

Then give it to a brand to use.

If you can call your local barber's a 'brand'. But hey ho. Credit where it's due. I do like the 'moustair' concept.

IdiAmin
Activity Score 8
esia's picture

@goranflr:
You´re right with: "same picture = same idea = ripp off" doesn´t work. But the logic "transform something that wasn´t used as an ad before becomes a new idea" is totally bullshit.
In this case the only idea of the advertisers is putting the logo below the existing visual. And the great part of this work ist the visual. So the greatness of this work was done before.
Similar message with an even better visual you can find here: http://www.coloribus.com/adsarchive/outdoor/grundig-beard-trimmer-old-...

However, i like these ads.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

goranflr's picture

Well, if you call bullshit to that, then you're calling bullshit not only to several cannes winner ads, but to lots of big artists' works, namely Andy Warhol, or Duchamp, who I already named before.
So, in your poorly based opinion, this ad is a rip off too:

http://www.youtube.com/watch?v=Mtq1BQEQKgg

Ripped off from this:
http://www.youtube.com/watch?v=HPYLvnTZXW4

Lots of ads are "ripped off" from real life. You notice a behavior in people, you just put in on screen and put a copy and a logo at the end. That's advertising, and good one.

The Toshiba Space Chair then also is a rip off, because already somebody sent a chair to space in a weather balloon with cameras much earlier. The creative team saw that and thought about making it an ad, so they did the experiment again, with cameras, and just put a copy that transformed the experience in something relevant for the brand...

You should go a bit back and realize how many brilliant ads have been done just taking a piece of reality (even an existent photo, or an existing headline on the newspaper, etc.) and adding a copy that brings that to another dimension and a totally different perspective, so that people who may have seen the same visual before think: "Oh, I never thought it in this way".

goranflr
Activity Score 259
Copywriter
esia's picture

"and adding a copy that brings that to another dimension and a totally different perspective, so that people who may have seen the same visual before think: "Oh, I never thought it in this way"."
Exactly. Thats my point.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

Billoughsby's picture

Question of ripoff aside, this is just another freakazoid photoshop atrocity like the whole "let's put their faces on upside down" mess that was on here several months ago. You don't have to go as far as ripoff when it's a fail otherwise.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

With B'by on this one - making faces look unnatural makes them... unnatural.

CuriousPencil
Activity Score 4225
Copywriter
albinojc's picture

Creepy.

albinojc
Activity Score 285
Art Director at AMP Propaganda |

cargocollective.com/albinojc

vote4pedro's picture

haircuts for mutants, freaks and other various societal outcasts.

vote4pedro
Activity Score 4601
Copywriter
Lawson Hembree's picture

So this is what Jay Leno's chin REALLY looks like...

Lawson Hembree
Activity Score 444
kleenex's picture

not great.

kleenex
Activity Score 58797
Web Designer/Developer
karmacoin's picture

This would work awesomely in a different way too, but, ideas co$t

karmacoin
Activity Score 688
CACAHD's picture

it's a JOE LAPOMPE!

CACAHD
Activity Score 2188
Art Director
iambusy's picture

i like it...

iambusy
Activity Score 2219
Copywriter |

busy.

AdMiss's picture

Loved Moustair.com, doesn't work as an ad - no concept, just funny picture. Yes all ideas are plucked from the ether - Paul Arden etc, but if you're going to take something good/cool/original/loved and then just slap a brand on it then we fulfill our role as the industry everyone loves to despise.

AdMiss
Activity Score 4
Copywriter at Saatchi & Saatchi
jackblack's picture

Kinda freaks me out.

jackblack
Activity Score 2363
Art Director
fotdot's picture

Very strange but i laugh.

fotdot
Activity Score 674
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now