Description
Print advertisement created by Euro RSCG, Germany for Image Hair Group, within the category: Health.
Chief Creative Officer: Felix Glauner
Creative Directors: Oliver Hilbring, Jon Vall
Art Director: Ingmar Krannich
Copywriter: Christian Kroll
Postproduction: Peter Holzportz
Account: Daniel Grube
Highest Rated
ok
@mbi
It looks cool, but I have seen this somewhere... Anyone?
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
nope, just go to moustair, look at the credits and try to find out where the moustair guy is working
Rip off? They took the visual idea from somebody else, but that doesn't make it a rip off. A rip off is to have the same idea concept and the same visual logic of another ad. This is just taking a resource that exists somewhere else (not an ad) and transform it into an ad. The originality is in the perspective you give to that visual, in the idea of the ad, not in the visual resource.
In the same way, if I do an ad with a photo of an elephant, then it's a rip off, because lots of people already took photos of elephants already... The "Fountain" of Duchamp is a rip off also then, because the urinal he used was already made by somebody else... or this Nike ad would be a rip off, because the visuals were already used by the news:
http://www.youtube.com/watch?v=gWBTNPTAJTc&feature=player_embedded
Come on, people, get real. Realize about the difference between a rip off and a clever added point of view to a borrowed visual resource so that it becomes an ad that communicates clearly a message. I think this campaign is simple and good.
In this case it's not strictly about the visual being ripped off, it's the idea behind the visual they ripped off. If it was a general image like an elephant ... hey no problem because there's no idea there.
In this case it's not strictly about the visual being ripped off, it's the idea behind the visual they ripped off. If it was a general image like an elephant ... hey no problem because there's no idea there.
ok
@mbi
This isn't advertising.
This isn't creative.
It's not like the photo project (a worldwide internet hit) that you have ripped off has even been altered. You've not even gone to the bother of creating your own interpretation of the original artists work.
This is the worst kind of plagiarism.
Shame on you.
Ah. Just noticed that the creative director came up with the idea.
Okay.
Double whammy I guess.
Get your own idea out in the public so you get the credit.
Then give it to a brand to use.
If you can call your local barber's a 'brand'. But hey ho. Credit where it's due. I do like the 'moustair' concept.
@goranflr:
You´re right with: "same picture = same idea = ripp off" doesn´t work. But the logic "transform something that wasn´t used as an ad before becomes a new idea" is totally bullshit.
In this case the only idea of the advertisers is putting the logo below the existing visual. And the great part of this work ist the visual. So the greatness of this work was done before.
Similar message with an even better visual you can find here: http://www.coloribus.com/adsarchive/outdoor/grundig-beard-trimmer-old-...
However, i like these ads.
Let’s do something great together.
Well, if you call bullshit to that, then you're calling bullshit not only to several cannes winner ads, but to lots of big artists' works, namely Andy Warhol, or Duchamp, who I already named before.
So, in your poorly based opinion, this ad is a rip off too:
http://www.youtube.com/watch?v=Mtq1BQEQKgg
Ripped off from this:
http://www.youtube.com/watch?v=HPYLvnTZXW4
Lots of ads are "ripped off" from real life. You notice a behavior in people, you just put in on screen and put a copy and a logo at the end. That's advertising, and good one.
The Toshiba Space Chair then also is a rip off, because already somebody sent a chair to space in a weather balloon with cameras much earlier. The creative team saw that and thought about making it an ad, so they did the experiment again, with cameras, and just put a copy that transformed the experience in something relevant for the brand...
You should go a bit back and realize how many brilliant ads have been done just taking a piece of reality (even an existent photo, or an existing headline on the newspaper, etc.) and adding a copy that brings that to another dimension and a totally different perspective, so that people who may have seen the same visual before think: "Oh, I never thought it in this way".
"and adding a copy that brings that to another dimension and a totally different perspective, so that people who may have seen the same visual before think: "Oh, I never thought it in this way"."
Exactly. Thats my point.
Let’s do something great together.
Question of ripoff aside, this is just another freakazoid photoshop atrocity like the whole "let's put their faces on upside down" mess that was on here several months ago. You don't have to go as far as ripoff when it's a fail otherwise.
That's it.
With B'by on this one - making faces look unnatural makes them... unnatural.
haircuts for mutants, freaks and other various societal outcasts.
So this is what Jay Leno's chin REALLY looks like...
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Loved Moustair.com, doesn't work as an ad - no concept, just funny picture. Yes all ideas are plucked from the ether - Paul Arden etc, but if you're going to take something good/cool/original/loved and then just slap a brand on it then we fulfill our role as the industry everyone loves to despise.
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