Agency Network: 
June 2011
il manifesto:  Sarkozy


Print advertisement created by SPQR, Italy for il manifesto, within the category: Media.


Now available on touch devices.

Advertising Agency: SPQR, Rome, Italy
Creative Directors: Emanuele Pulvirenti, Stefano Massari
Art Director: Carmen Matarrese
Copywriter: Filippo Testa
Photographer: Marco Biondi
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Rotzgoht's picture

Is this saying we can get so close to the newsmakers we don't like, we can punch them in the eye? That's pretty cool. I just wish it wasn't a one shot done three times. Cool idea times three might add up to a less cool idea.

Activity Score 186
AdBuzzer's picture

I'm not sure if this campaign really gets the message thru. What is really the goal of the ad? To say that the paper has a digital version for tablets or that it's still a left-wing paper?

Activity Score 1172
Marketing Manager |

Free_Radical's picture

I think it's saying that you accidentally poked him in the eye because the newspaper is now on touch devices.

Billoughsby's picture

"If thine eye offend thee, marry a pop music diva."

Activity Score 5154
Art Director |

That's it.

ofalltheginjoints's picture

two thirds of advertisements leave me with no idea of what the product is they are advertising for. To me, no matter how clever, or artistic, or wonderfully composed the concept THAT is a fail. ...take it from me, a blue collar worker.

Activity Score 23
Other at USAF
desailly's picture

I'm sorry, dear boy, but if you're a blue collar worker you have no money, so advertisers don't give a damn what you think.

You're right, though. The ad is crap. Done three times, it's three times of crap.

Activity Score 470
John Howard's picture

Did not get it!

John Howard
Activity Score 33
Creative Director
John Howard's picture

Did not get it!

John Howard
Activity Score 33
Creative Director
Troll's picture

Simple idea. I get it. I smiled at the first one. The demand of having 3 ads to make a campaign, has weakened this slightly.
I think the quality of an idea these days is based on whether you're willing to click and look at thumbnails in a bigger format.

Activity Score 672
Copywriter |


Glut's picture

perhaps with not the same execution this series would be better

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
MidasTouch's picture


Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

bluemonster's picture

he got skull fuc....?

Activity Score 28
ace85le's picture

Not digging this.

Activity Score 3935
Marketing Manager |


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Mysister's picture

Mario Luigi and Phil Bros, how is it I don't see your comment here? ;)))

Activity Score 9
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