Agency Network: 
November 2010
IKFI:  Gun
IKFI Print Ad -  Gun

Also From This Campaign 2


Print advertisement created by McCann, India for IKFI, within the category: Education.


IKFI, Classes begin Nov 15. For details log on to

Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Officer: Ashish Chakravarty
Creative Directors: Kapil Batra, Rohit Devgun
Art Director: Nasheet Shadani
Copywriter: Kapil Batra
Illustrator / Designer: Nasheet Shadani
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Highest Rated

jackblack's picture

Not great.

Activity Score 2363
Art Director
hambone's picture

I'd like it as a poster art on the wall, but I don't think it is effective as an Ad for Karate Class.

Activity Score 12
Nasheet's picture

these are posters too

Activity Score 87
Art Director at Ogilvy & Mather, New Delhi
thedesignaddict's picture

The art is nicely executed, but the message is cryptic.

Activity Score 5403
Art Director at Freelance
Cutarica's picture

how it is criptic? "we train you in martial arts to be as deadly as a gun"

Activity Score 3451
atb2005's picture


You were able to figure out that that was a GUN on your own? I don't think so. You did because it was in the title of the ad.

Great execution; love the feel/quality of these images BUT they are cryptic indeed (it's not the message that's cryptic).

Activity Score 13557
Cutarica's picture

Sorry, it's pretty clear and suggestive for me, depends on each person's manner of perception.

Activity Score 3451
mnjj.shrm's picture

nice execution......good idea...i love the feel of screen print in this ads...good job.

Activity Score 23
Graphic Designer
Billoughsby's picture

This is one of those instances where the view size is the absolute make or break. Viewed as a thumbnail, this just looks like an overly stylized drawing of a gun. Viewed full size, it becomes instantly clear what they're getting at. Assuming most people who plan to take martial arts have "body as a weapon" in mind anyway, this works because it plays right to that. Nice look, pretty good sell.

Activity Score 5154
Art Director |

That's it.

Dat Le's picture

I like the visual and the art direction! Great look and very simple as well!

Dat Le
Activity Score 20
Texas Creative (University of Texas, Advertising)
Nude Copy's picture

No Billoughsby. Im interested in martial arts. But this ad won't appeal to me the way u said. It is very weak

Nude Copy
Activity Score 1054
Copywriter at India
picntype's picture

Fairey Shepard did some freelance for Indian agency? Maybe, neighbor who inspired his work? :)

Activity Score 181
Art Director
jackblack's picture

Not great.

Activity Score 2363
Art Director
shahidali's picture

I like it. Excellent. There's a retro effect wisely used. Should be effective as a poster too.

Activity Score 4067
Dhaka, Bangladesh |


Dharmesh aka danny's picture

Great concept for Delhi crowd. It will draw the attention of the people.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Glut's picture

Nice art work. The message of the series is wrong, martial arts are not for killing ,just for self defense.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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