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Unbox, 2

Campaign
Agency Network: 
Published/Aired: 
March 2015
IKEA:  Unbox, 2
IKEA Print Ad -  Unbox, 2

Also From This Campaign 2

Description

Print advertisement created by TBWA, Portugal for IKEA, within the category: House, Garden.

Caption

Unbox your life.

Advertising Agency: TBWA, Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Joao Ribeiro
Photographer: Yves Callewaert
Retouch: Whitelab
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Highest Rated

lambert.hui's picture

Simple, straight forward and easy to understand

lambert.hui
Activity Score 17
sb1's picture

This is one of the most exciting print ads I have seen IKEA do. Although it might seem like the company could have been more creative than using IMC advertising like "think outside the box," I think this is appropriate and very straight forward to all who come across the ad. Most consumers or loyal shoppers to IKEA stick with the company because they offer that trendy and modern look that people see on Television or Magazines. IKEA advertises very successfully and because they use simplicity tactics like color use and geometry, they attract people. They target the senses that are obvious to humans which allows for this type of advertisement to be successful, especially as a print ad.

sb1
Activity Score 19
lambert.hui's picture

Simple, straight forward and easy to understand

lambert.hui
Activity Score 17
damnson's picture

Nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

AD-Addict's picture

Not exactly the same. But similar.

http://www.coloribus.com/adsarchive/prints/landscape-and-animal-park-g...

Headline: Uncage your kids.

AD-Addict
Activity Score 22
CarcosaPez's picture

I like this ad! Congrats

CarcosaPez
Activity Score 119
General Manager |

^_^

T.'s picture

Good work.

T.
Activity Score 1110

What's your ad telling the consumer?

Thibault84's picture

So I understand correctly that this is the print & photoshopped version of last year's Renovated Billboards Campaign by Jung von Matt?
Déja Vu. http://adsoftheworld.com/media/outdoor/obi_renovated_billboards

Thibault84
Activity Score 7
ivan's picture

Good find.

ivan
Activity Score 6
Creative Director at Ads of the World
morse's picture

Lovely campaign.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

grugee822's picture

Its great one.. try to attract people watching this and most of all showing what the product is all about.

grugee822
Activity Score 475
practical student |

pd

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