The Chair, Fritz Hansen vs. Svenbertil

Agency Network: 
April 2018
IKEA: The Chair, Fritz Hansen vs. Svenbertil


Print advertisement created by loved, Germany for IKEA, within the category: Retail Services.

Advertising Agency: loved, Hamburg, Germany
Chief Creative Officer: Armin Jochum
Managing Director Creation: Mieke Haase
Creative Directors: Karl Wolfgang Epple, Matthäus Frost
Art Director: Marie-Therese Humer
Project Managers: Hendrik Heine, Katharina Form
Art Buying: Peggy Wellerdt
Retouching: David Kowalski
Photographer: Dirk Weyer
Photo Assistant: Susam Sobotta
Photo Studio Management: Carolin Sonnenschein
Final Artwork: Christian Schemath, Hilko Wiegmann
Styling: Marina Melentieva
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kleenex's picture

Same type of chair at a cheaper price even though we can't see it at all??

Activity Score 58777
Web Designer/Developer
SmAsh's picture

I get the idea but It may have been more effective with less clothes. In fact, 1 piece on each chair would have been enough.

Activity Score 683
lsddd's picture

@kleenex @SmAsh the idea is that you're eventually gonna pile all your clothes on the chair so you can't even see the chair anymore, so why not buy a cheaper chair from IKEA.

Activity Score 2
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