Sofa

Campaign
Agency Network: 
Published/Aired: 
March 2016
IKEA: Sofa
IKEA Print Ad - Sofa

Also From This Campaign 3

Description

Print advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Caption

Whatever you decide, we deliver.

Advertising Agency: DDB, Germany
Creative Directors: Ricardo Wolff, Gabriel Mattar
Art Directors: Alberto Espeja, Mahmoud Fathy
Copywriter: Federico Vico
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Highest Rated

Reality Check's picture

The infographic approach is overall just a little too intricate, too jumbled, for me to praise it, but it has charm, and I feel a lot of affection for it.

Reality Check
Activity Score 2545
Reality Check's picture

The infographic approach is overall just a little too intricate, too jumbled, for me to praise it, but it has charm, and I feel a lot of affection for it.

Reality Check
Activity Score 2545
SmAsh's picture

...and there's more than one execution...10 out of 10 for effort.

SmAsh
Activity Score 683
ATV
kleenex's picture

I do not think the ads are bad at all.

kleenex
Activity Score 58777
Web Designer/Developer
damnson's picture

I feel sorry for both the art director and the copywriter.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Reality Check's picture

@ damnson
Let's not forget the studio artist!

Reality Check
Activity Score 2545
Spartan's picture

Lol! Don't feel for them, they got themselves into this mess

Spartan
Activity Score 84

The trouble is, you think you have time.

Billoughsby's picture

Well-organized, funny. The harshest knock I'll offer is that I don't think anyone actually spends more than 6 seconds on a sprawling field of interlocking bits like this. Maybe that's enough. But I agree with other commenters that the ad inspires affection.

Billoughsby
Activity Score 5154
Art Director |

That's it.

MatthC's picture

Solidarity with the Art Director. ;-)

MatthC
Activity Score 146
Art Director
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