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Sofa

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Caption

Up to 50% off.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Bert Peulecke, Stefan Schulte
Creative Directors: Dennis May, Tim Stuebane
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff
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bompa's picture

Nice campaign. Good job guys.

bompa
Activity Score 318
Copywriter
Guest's picture

I think I kinda get it. Still, don't think it makes all that much sense.

Guest
Guest's picture

I think Ikea deserve much, much more.

Guest
Guest's picture

Retail and creative. Fresh and inspiring work.

Guest
Guest's picture

i think the core idea of the campaign is excellent especially for retail , but the creative executive is not fresh.

Guest
Guest's picture

This is only 50% of an idea

Guest
albfej's picture

I think is a very good idea. I like it...

albfej
Activity Score 37
Creative Director at PIK
TRICKY's picture

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"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Stevil's picture

OMG!!! Mr. Thumbs actually likes something! I've just returned from the weekend and have been looking at most of the ads from the past few days... and it seems that you have "commented" (ie: posted a corny image of a thumbs down) on almost every ad! Now, this all well and good. However, why not offer some constructive criticism or a well explained reason why you did not like any of the ads. We are all professionals here, and post our work and comments to get professional feedback from our peers. What kind of response would you get in the real world if you only communicated with your thumbs?!

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
TRICKY's picture

thumb up means i like
thumb down means i dont like
two thumbs up means super
two thumbs down means i really dont like
clear?

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Stevil's picture

Again, It is not whether or not you like it, it is more the reasons why you do or do not like it that are important! And if you don't like or "really" don't like an ad, it would be courteous to offer up a reason or a suggestion. That's all I was pointing out. I just happened to see 10 or more thumbs down with no explanation or "comment" as the name suggests. I didn't mean to offend. Good Day!

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
bill_boonie's picture

I dunno if I saw one of these ads in a mag and I wanted to buy a couch, my 1st thought is that when you buy the couch you get a free single seater.

bill_boonie
Activity Score 115
icandi communication
Guest's picture

what i got out from these ads is that this furniture is like a couple wanting to have a child..and that makes sense to me..a lot of sense!

Guest
Black Fauns's picture

sweet. nice work.

Black Fauns
Activity Score 137
Copywriter at London
Renan Correa's picture
Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

eldeadevis's picture

Just saw it on the recent Archive. I think it works pretty good.

eldeadevis
Activity Score 306
Draftfcb México
Chris's picture

not bad

Chris
Activity Score 1935
Art Director
Guest's picture

boring, way too simple.

Guest
Guest's picture

done best by jwt argentina for hsbc, won in cannes 2 years ago i think, sorry.

Guest
capywriter's picture

mmm... for me the visual doesn't communicate what they want it to communicate. It seems clever, but in the end it's not.

capywriter
Activity Score 5512
Copywriter at Freelance
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