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Sales, Chair

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

Caption

Sales up to 40%. You can get more.

Advertising Agency: AUGE HEADQUARTER, Milan, Italy
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy
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Highest Rated

beau_design's picture

Just ok. Ikea needs better than that.

beau_design
Activity Score 62
pierrelastname's picture

no no, nothing new.

pierrelastname
Activity Score 2869
Copywriter
khronos's picture

this whole campaign is a colossal waste of money

khronos
Activity Score 998
Copywriter
EGMONT's picture

Not agree. It' a clear simple Ikea campaign. Great brand value and straight to the point. Good job for me.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
Nike Diesel's picture

I agree.

Nike Diesel
Activity Score 13630
Art Director
Sweetapple's picture

Love all the Ikea campaign, always so smart.

Sweetapple
Activity Score 62
Art Director
shortleif's picture

I assume the copy was better in italian.

shortleif
Activity Score 201
Copywriter at Hyper Island
Ordozgoiti's picture

Love it.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
MicheleVirgilio's picture

Clean but nothing special too

MicheleVirgilio
Activity Score 2617
Hadrons's picture

Ikea Italy should Seriously consider having a new Ad agency,
The slogan doesn't match the art, and the art by itself is poor beyond recognition.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jponino's picture

agree, that is what shock me the most : how copy is related with the visual in this campaign? it doesn't !
too bad..; this visual with a good and related copy would have been smart

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
daniela zorzi's picture

It's not so easy do ads simple but not banal. I love it.

daniela zorzi
Activity Score 6
Creative Director
LB100's picture

With sales i can buy many boxes instead of the chair? Really confused to me.

LB100
Activity Score 64
meghan white's picture

No

meghan white
Activity Score 57
rodrigo champ's picture

No

rodrigo champ
Activity Score 82
rodrigo champ's picture

No

rodrigo champ
Activity Score 82
mitali prasad's picture

not too grerat...i feel,,doesn't leave the ikea impact right,..,guys?

mitali prasad
Activity Score 458
General Manager
iambusy's picture

thats not Ikea...sad..pretty sad..

iambusy
Activity Score 2219
Copywriter |

busy.

beau_design's picture

Just ok. Ikea needs better than that.

beau_design
Activity Score 62
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