Description
Print advertisement created by Auge, Italy for IKEA, within the category: House, Garden.
Sales up to 40%. You can get more.
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy
no no, nothing new.
this whole campaign is a colossal waste of money
Not agree. It' a clear simple Ikea campaign. Great brand value and straight to the point. Good job for me.
Love all the Ikea campaign, always so smart.
I assume the copy was better in italian.
Love it.
Clean but nothing special too
Ikea Italy should Seriously consider having a new Ad agency,
The slogan doesn't match the art, and the art by itself is poor beyond recognition.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
agree, that is what shock me the most : how copy is related with the visual in this campaign? it doesn't !
too bad..; this visual with a good and related copy would have been smart
It's not so easy do ads simple but not banal. I love it.
With sales i can buy many boxes instead of the chair? Really confused to me.
No
No
No
not too grerat...i feel,,doesn't leave the ikea impact right,..,guys?
thats not Ikea...sad..pretty sad..
busy.
Just ok. Ikea needs better than that.
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