Description
Print advertisement created by Auge, Italy for IKEA, within the category: House, Garden.
Sales up to 40%. You can get more.
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy
Not agree. It' a clear simple Ikea campaign. Great brand value and straight to the point. Good job for me.
Ikea Italy should Seriously consider having a new Ad agency,
The slogan doesn't match the art, and the art by itself is poor beyond recognition.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
agree, that is what shock me the most : how copy is related with the visual in this campaign? it doesn't !
too bad..; this visual with a good and related copy would have been smart
It's not so easy do ads simple but not banal. I love it.
With sales i can buy many boxes instead of the chair? Really confused to me.
not too grerat...i feel,,doesn't leave the ikea impact right,..,guys?
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