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Sale, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009
IKEA:  Sale, 1

Description

Print advertisement created by Lowe, Malaysia for IKEA, within the category: House, Garden.

Advertising Agency: Lowe & Partners Malaysia
Executive Creative Director: Ng Heok Seong
Art Directors: Khor Kok Yang, Joseph Lee
Designer: Lim Ken Peng
Copywriter: Mohan Prabhakar
Photographer: Studio Pashe
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Guest's picture

Wow, how forced is this?

Cheese graters DO NOT work that way.

Guest
adsadsads's picture

This idea is nice and simple. But why would you have the paper being grated from the inside???
That makes no sense what so ever. Also the whole magical thing is a bit strange.
Would not have hurt to see a hand holding the paper.
For such a simple idea, the art direction was not really thought out.
Very contrived. But, still I like the thinking behind it.

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Activity Score 130
Guest's picture

If i had a grater, i would grate your mind

Guest
Guest's picture

Maybe they meant shredder?

Guest
JORDI's picture

very, very forced

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

Guest's picture

very good art

Guest
Guest's picture

How can i contact the creative director or the art director??

My thesis research is about the “EFFECTIVENESS OF KIOSK TO IMPROVE
PURCHASING SYSTEMS AT THE IKEA STORE".

I need to interview the art director or maybe the Creative director to complete my Thesis... please help

Regards
ADZA EDIE IZWAN
012-6933678
ediefineart@yahoo.com

Guest
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