Pink

Campaign
Agency Network: 
Published/Aired: 
April 2010
IKEA:  Pink

Description

Print advertisement created by TBWA, Turkey for IKEA, within the category: House, Garden.

Caption

Need space?
Hemnes 4 compartment shoe cabinet (107x101 cm) white
248TL

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
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dreadboy's picture

Like the concept. Don't really like the art. Maybe would've been better with a pile of shoes stuck like this. Nevertheless, awe to Ikea for keeping it simple and cute as always.

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

hufflepoff's picture

refreshing stuff

hufflepoff
Activity Score 430
Art Director at shwing
gioborde's picture

Naaa, Only shoes inside shoes is a bit of a waste. What happened to shirt inside t-shirt, underwear over jeans, all that sort of stuff??. Idea is cool, execution is lazy.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

iwannatalktosamson's picture

It's specifically a shoe cabinet.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
gioborde's picture

oh, didn´t see that minor detail, thnx iwannatalktosamson.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

shortafella's picture

cool

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

luispiter's picture

wow.. increible

luispiter
Activity Score 2756
comunication
L. Wiesen's picture

not so fresh idea... just like a tool...

L. Wiesen
Activity Score 1340
Copywriter
Mugen's picture

Too forced no?

Mugen
Activity Score 24
capywriter's picture

nice new take on the old 'storage solution' idea. It was selected as today's finest ad on Pièce de Pub du Jour some days ago.

capywriter
Activity Score 5513
Copywriter at Freelance
Ivancette's picture

Very very cool, big idea with simple execution! love it

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

sgre2504's picture

8 stars for the whole campaign. reallllly smart!

sgre2504
Activity Score 137
Art Director
tanchen0323's picture

Very cool idea, very simple implementation, cool

The market reaction to be like now?

tanchen0323
Activity Score 14
Administrative
Guest's picture

The shadow is wrong...

Guest
camozzi's picture

impecable

camozzi
Activity Score 20
Copywriter at Y&R Argentina
Guest's picture

cannes short list

Guest
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