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Leather cleaner

Campaign
Agency Network: 
Published/Aired: 
November 2014
Like
14
Views
11724
IKEA:  Leather cleaner
IKEA Print Ad -  Leather cleaner

Also From This Campaign 2

Description

Print advertisement created by Lowe, Australia for IKEA, within the category: House, Garden.

Advertising Agency: 303LOWE, Perth, Australia
Creative Director: Richard Berney
Creatives: Scott Pritchett, Dan Robinson, Joe Hawkins
Art Director: Ross Dungey
Copywriter: Joe Hawkins
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Highest Rated

ttt's picture

?

ttt
Activity Score 252
Creative Director |

...

damnson's picture

What?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

ttt's picture

?

ttt
Activity Score 252
Creative Director |

...

sacrilegend's picture

Hilarious insight. Then you see the ad and wonder what went wrong.

sacrilegend
Activity Score 3394
Copywriter
Pedestrian's picture

I don't know why this would make me want to visit Ikea or, uh, buy leather cleaner.

Yeah, I know that you'll see SOME gay people wearing leather at Pride Fest, but I don't commonly associate leather with gays. Bikers, maybe. But not all gays are leather-wearing fetishists. I can't envision someone seeing this ad and saying, "Heh heh...those gays sure love their leather. Wife, kids...let's all go to Ikea!"

Not trying to be all politically correct or whatever...I just don't think this joke works. If the ad was something like "Ikea leather cleaner...Be prepared for visiting in-laws or fetish night." It'd kinda make more sense because you think, "Oh, right. i can clean my furniture or other leather crap."

Pedestrian
Activity Score 492
kleenex's picture

A bust.

kleenex
Activity Score 58797
Web Designer/Developer
Steve Rogers's picture

Go home, 303LOWE. You're drunk.

Steve Rogers
Activity Score 30
@minas_mars's picture

WT F*ck? Poor joke.

@minas_mars
Activity Score 1806
Art Director at TBWA |

I'm gonna try say something positive

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