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Fighting is Inevitable

Published/Aired: 
February 2020
IKEA: Fighting is Inevitable
IKEA: Fighting is Inevitable
IKEA: Fighting is Inevitable
IKEA: Fighting is Inevitable
IKEA: Fighting is Inevitable
IKEA Print Ad - Fighting is Inevitable
IKEA Print Ad - Fighting is Inevitable
IKEA Print Ad - Fighting is Inevitable
IKEA Print Ad - Fighting is Inevitable
IKEA Print Ad - Fighting is Inevitable

Description

Insight: Couples tend to disagree and fight while shopping in IKEA. Idea: Creating a campaign that promotes IKEA products through the things couples do after a fight.

Print advertisement created by Miami Ad School, Germany for IKEA, within the categories: House, Garden, Retail Services.

Advertising School: Miami Ad School, Berlin, Germany
Copywriter: Shlomo Genchin
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