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Decorate for the holidays, 2

Campaign
Agency Network: 
Published/Aired: 
January 2009
IKEA:  Decorate for the holidays, 2

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Description

Print advertisement created by Zig, Canada for IKEA, within the category: House, Garden.

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Photographer: Matt Barnes
Copywriter: Geoff Morgan
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teenie's picture

We're not talking about Christmas. We're talking about IKEA--at Christmastime.

To me, the two executions other than "Love" are a step away from what they should be. LOVE is instant, it gives me an image of all the things I"d love to change in my home. HOPE is a two-step thought: It's Christmas, HOPE is a Christmassy thought, IKEA has stuff to redecorate my home.

I don't hate it--I just think these last two are weaker.

teenie
Activity Score 1894
Copywriter
Gualcor's picture

I HOPE this could better

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

NOOR R.'s picture

nice!

NOOR R.
Activity Score 16
art director
teenie's picture

"LOVE" I get, cause you'll love your new home. But "HOPE"? And "PEACE"? Totally off target. It's not supposed to be a social message--it's supposed to get you to want to redecorate. I spent a small fortune on my sofa. Not once did I think it would help save the world.

teenie
Activity Score 1894
Copywriter
ackattak's picture

I don't think "HOPE" and "PEACE/PAIX" are supposed to come across as social messages. These executions seem to be Christmas-themed, and as such they revolve around Christmas marketing buzzwords.

ackattak
Activity Score 396
Copywriter
teenie's picture

Ah, I see. My bad.

I'd still prefer that the words have something to do with the product benefit. I don't feel more hopeful in a redecorated home--although I do LOVE new stuff.

teenie
Activity Score 1894
Copywriter
luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

NICE.... VERY NICE.. I LIKE IT

luispiter
Activity Score 2756
comunication
AdvMan's picture

Good İdea Concept.
Fikir, başlığıyla beraber güzel bir konsept yaratmış. Aslında tasarım aşamasında çok bilindik ve kullanılmış bir tarz olsa da, konsept bu bayağlığı ortadan kaldırıyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.c

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Misstree's picture

It says 'decorate for the HOLIDAYS' teenie...I think 'hope' n 'peace' r as relevant as 'love' when u talk about Christmas. V don't have 2 take it too literally, do we? I love this. Peace.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

teenie's picture

We're not talking about Christmas. We're talking about IKEA--at Christmastime.

To me, the two executions other than "Love" are a step away from what they should be. LOVE is instant, it gives me an image of all the things I"d love to change in my home. HOPE is a two-step thought: It's Christmas, HOPE is a Christmassy thought, IKEA has stuff to redecorate my home.

I don't hate it--I just think these last two are weaker.

teenie
Activity Score 1894
Copywriter
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