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Couch

Campaign
Agency Network: 
Published/Aired: 
October 2008
IKEA:  Couch
IKEA Print Ad -  Couch

Also From This Campaign 2

Description

Print advertisement created by 303 Group, Australia for IKEA, within the category: Retail Services.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Creatives: Richard Berney, Mark Fretten
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Guest commenter's picture

What a depressing advert.

Guest commenter
tantrik_indian's picture

Yeah!

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

slip's picture

YeaH!!

*****

slip
Activity Score 919
designer |

SJB

chomon's picture

careless idea,
i think your client is going to loose all women customers.

chomon
Activity Score 8
strategic planner
Guest commenter's picture

yeah and you your work

Guest commenter
spongeheart's picture

it's kinda fun. That's what consumers do. Shoes. Bags. Chairs. Everything come easy go easy.
No hard-feeling alright?!haha :)

spongeheart
Activity Score 264
CR_AD's picture

MOUAI OK, BUT NO EXTRA !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
fs's picture

Nobody remembers the sad lamp by Ikea? Same Idea.

fs
Activity Score 40
Creative Director
Favete's picture

But better execution.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Ad_Man's picture

way better. that ad changed the "let's make products look sad" idea.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Dale's picture

More than a little dull and it doesn't say anything good about IKEA furniture, just that people with rubbish furniture end up having to go there.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

desailly's picture

I rather like. Don't we all know what Ikea is all about these days? Does every frigging ad they do have to talk about their minimally-designed and affordable Scandinavian furniture?

desailly
Activity Score 470
Copywriter
Guest commenter's picture

I think is supposed to be depressing. That is why they have go to IKEA. It's like a break-up, no?

Guest commenter
Favete's picture

Wow, brilliant... another NOTE ad. We'll reach 1.000.000 bring them on!.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

singye's picture

'by the time you read this, I'll be gone (pause) gone to IKEA' awwwwww

BRILLIANT!! I love it! (i love you IKEA)

singye
Activity Score 180
Mountbatten
luispiter's picture
luispiter
Activity Score 2756
comunication
Guest commenter's picture
Guest commenter
courtney's picture

It's so done! Look at the "baby come back" ads on TV right now for Swiffer.

courtney
Marchball27's picture

I saw this 10 years ago... at school... sorry.

Marchball27
elmo141's picture

weak

elmo141
Activity Score 34
Copywriter at Young & Rubicam Brands
BOOBJOB LOOBCANNON's picture

This works very well, regardless of whether or not it is in anyway enjoyable to look at here. Which it isn't.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Ivancette's picture

dummys ad, not ikea add

El que sabe, sabe arte. El que no, es redactor.

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

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