Advertisement

Chair

Campaign
Agency Network: 
Published/Aired: 
July 2013
IKEA:  Chair

Description

Print advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Advertising Agency: DDB Tribal, Hamburg, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Directors: Christoph Hildebrand, Sven Klohk
Creative Director: Djik Ouchiian
Copywriter: Jakob Eckstein
Art Director: Judith Müller
Illustrator: Thomas Bögle
Account Supervisors: Sönke Bruns, Marco Safavi-Hir
Advertiser’s Supervisor: Florian Thalheimer
Log in to post comments

Highest Rated

Skullrajan's picture

wat does it say?

Skullrajan
Activity Score 39
Copywriter at Realme |

Gladiator

Temple's picture

Interesting the client approved (if they have) the demonstration of the IKEA concept's biggest drawback.

Temple
Activity Score 11341
Creative Director
certaintly's picture

ok, this works. good
nothing amazing though

certaintly
Activity Score 3994
kleenex's picture

Nice idea.

kleenex
Activity Score 58657
Web Designer/Developer
baliais's picture

What are they trying to say? Optical illusions?

baliais
Activity Score 2618
Graphic Designer
jackmancer2017's picture

Visually great but it's slapping your own product as hard to assemble.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
punit.rathor's picture

good

punit.rathor
Activity Score 230
Art Director at Advertising Agency
EXEL's picture

fantastic

EXEL
Activity Score 94
Skullrajan's picture

wat does it say?

Skullrajan
Activity Score 39
Copywriter at Realme |

Gladiator

Psycho Pirate's picture

I think it's more of Ikea having confidence to admit to consumers that sometimes, assembly isn't as easy as they would like it to be. Which is why they offer assembly service. Snarky creatives, don't be snarky without trying to understand the brief.

That said, this particular part of the campaign highlights a product that comes ready-assembled. So, unlike the first two, this is a lie. Looks nice though.

Psycho Pirate
Activity Score 68
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now