Chair

Agency Network: 
Published/Aired: 
April 2011
IKEA:  Chair
IKEA Print Ad -  Chair

Description

Although the first IKEA store was open in 1991 IKEA's presence in Poland lasts for much longer. In 1961 IKEA's founder Ingvar Kaprad came to Poland and apart from developing a taste for vodka he ordered first 500 OGLA chairs in one of local furniture factories.

Print advertisement created by Euro RSCG, Poland for IKEA, within the category: House, Garden.

Caption

It's been 50 years since we started making furniture in Poland

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Photographer: Jacek Wolowski
Group Account Director: Agnieszka Wichracka
Account Director: Ewa Wolska-Rzewuska
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Highest Rated

hoozn's picture

Do they sell Thonet chairs at IKEA now?

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Nude Copy's picture

So using wood with annual rings dating 50 years is a good way to suggest this !?

Nude Copy
Activity Score 1054
Copywriter at India
Temple's picture

Basically this says we 've been cutting millions of trees for the last 50 years. I doubt IKEA would ever buy this.

Temple
Activity Score 11339
Creative Director
lessismore's picture

student work, next.

lessismore
Activity Score 251
Graphic Designer
The JACK's picture

good concept, but only can understand who know about this fact!!!!!

The JACK
Activity Score 438
Marketing Manager
ÖzgürBeyinFikirleri's picture

50*4=200

ÖzgürBeyinFikirleri
Activity Score 48
Copywriter at WBR İstanbul
Roger Keynes's picture

Like it, anyway.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Glut's picture

so wrong

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Boxey's picture

tree rings? could you have used a more expected idea?

Boxey
Activity Score 8875
Melaleuca In-House
Luis Maram's picture

This is a scam, I think ... IKEA would not approve a campaign with a bad ecological connotation.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

elyoshiro's picture

NO

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

AdBuzzer's picture

Actually, it is an approved campaign that's been running in Poland for the last couple of months. And yes, we know the story behind this chair - it's been described in a TV ads that all deal with the anniversary of the cooperation between IKEA and Polish furniture factories.
Anyways, I like the IKEA-like simplicity of the lay-out and the unusual angle of the photo used.

AdBuzzer
Activity Score 1172
Marketing Manager |

http://adbuzzer.wordpress.com

Ron Burgundy's picture

i love lamp

Ron Burgundy
Activity Score 1626
Art Director at Southern California
hoozn's picture

Do they sell Thonet chairs at IKEA now?

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Nike Diesel's picture

Too easy and expected.

Nike Diesel
Activity Score 13708
Art Director
ishiboy's picture

Good idea... and a fresh way of looking at things.

Yeah, so tree rings have been done to death, but this is a cool way of using it.

Goes with the IKEA philosophy of simplicity.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
ace85le's picture

I like the perspective treatment.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

3may20S's picture

I like the way, the message passed

3may20S
Activity Score 3
Graphic Designer at Programus (pvt) Ltd
Oubahmane Ibrahim's picture

I love this idea!

Oubahmane Ibrahim
Activity Score 3
Graphic Designer at Groupon Maroc
Drogag's picture

ok get

Drogag
Activity Score 112
Creative Director
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