Agency Network: 
September 2011
IKEA:  Bookcase


Print advertisement created by TBWA, Turkey for IKEA, within the category: House, Garden.


Need a bookcase?

Advertising Agency: TBWA, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Art Director: Guney Soykan
Copywriter: Gul Kanik
Photographer: Murat Bayindir
Post Producer: Artun Cinetci
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john ler's picture

In other words : IKEA - Useless

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Gualcor's picture

Haha Need a Bookshelf? DO IT YOURSELF

Activity Score 964

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

mr.x's picture

Exactly! They were on the right track but ran towards the wrong finish line. And the shadowing is awful.

Activity Score 978
Forsbergs Skola
lpgatti's picture

I Liked! It is a way to show that people do not need to improvise. Instead of stacking the books, buy a bookshelf.

Activity Score 341
Creative Director at publicidade |


alex valyukh's picture

a nice absurd alternative!!

alex valyukh
Activity Score 265

have a nice day

imagineit's picture

Love the concept - would love to try this out! Will save me lots on buying furniture!

Activity Score 542
ads for monkeys's picture

Liked it!
Just kidding... Only thing i like is the bookshelf itself. It looks really nice.
I want one in my house. its way better than the boring ikea furnitures.
So the ad says: Make your own creative furniture (as you see it's better). You don't need Ikea!

ads for monkeys
Activity Score 27
Art Director
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