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Bookcase

Campaign
Agency Network: 
Published/Aired: 
September 2011
IKEA:  Bookcase

Description

Print advertisement created by TBWA, Turkey for IKEA, within the category: House, Garden.

Caption

Need a bookcase?

Advertising Agency: TBWA, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Art Director: Guney Soykan
Copywriter: Gul Kanik
Photographer: Murat Bayindir
Post Producer: Artun Cinetci
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john ler's picture

In other words : IKEA - Useless

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Gualcor's picture

Haha Need a Bookshelf? DO IT YOURSELF

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

mr.x's picture

Exactly! They were on the right track but ran towards the wrong finish line. And the shadowing is awful.

mr.x
Activity Score 998
Forsbergs Skola
lpgatti's picture

I Liked! It is a way to show that people do not need to improvise. Instead of stacking the books, buy a bookshelf.

lpgatti
Activity Score 341
Creative Director at publicidade |

#

alex valyukh's picture

a nice absurd alternative!!

alex valyukh
Activity Score 263

have a nice day

imagineit's picture

Love the concept - would love to try this out! Will save me lots on buying furniture!

imagineit
Activity Score 550
ads for monkeys's picture

Liked it!
Just kidding... Only thing i like is the bookshelf itself. It looks really nice.
I want one in my house. its way better than the boring ikea furnitures.
So the ad says: Make your own creative furniture (as you see it's better). You don't need Ikea!

ads for monkeys
Activity Score 27
Art Director
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