Black Hole

Agency Network: 
April 2019
IKEA: Black Hole
IKEA Print Ad - Black Hole


On the 10th of April 2019, the world waited for the moment they got to see the world’s first ever photo taken of a Black Hole. Minutes after the photo was published online, IKEA posted an image of something new and undiscovered that you don’t have to travel 55 0000 light years to find because you can find it in your nearest IKEA store!

Print advertisement created by Saatchi & Saatchi, Poland for IKEA, within the category: Retail Services.

Advertising Agency: Saatchi & Saatchi IS, Warsaw, Poland
Creative Director: Kamil Majewski
Deputy Creative Director: Patrycja Lukjanow
Associate Creative Director: Marta Frączek
Senior Art Director: Michał Sęk
Junior Graphic Designer: Monika Gibas
Senior Copywriter: Tomek Bujok
Account Director: Monika Zaręba
Account Supervisor: Agnieszka Sztandera
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ChristopherJames's picture

It is a sneaky yet impactful form of advertising. By making a reference to a viral subject, this ad makes it so much easier to gain viewership. People understand the message of the ad better and faster because they have seen the original viral subject beforehand so they can somehow relate.

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