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Bedroom

Campaign
Agency Network: 
Published/Aired: 
June 2016
IKEA: Bedroom

Description

The campaign was made for IKEA Saudi Arabia.

Print advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Advertising Agency: Memac Ogilvy & Mather, UAE
Chief Creative Officer: Paul Shearer
Executive Creative Directors: Ramzi Moutran, Attila Nyeki
Associate Creative Director / Art Director: Juliana Paracencio
Associate Creative Director / Copywriter: Luiz Vicente Simoes
Art Directors: Juliana Paracencio, George Serhan
Copywriters: Luiz Vicente Simoes, Maya Khai
Producer: Jimmy Alfred
Illustrator: Bruno Rodrigo de Miranda
Print Producers: Reethu Zacharia, Rafael Malonzo
Account manager: Bernard Abou Nader
Senior Account Manager: Rami Rihani
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Highest Rated

Notorious's picture

Unfortunately, I've actually wasted time and energy going through the case study submitted for this ad series. The ugly truth about it is that it does not communicate Ikea is affordable whatsoever, rather it clearly SHOUTS IKEA is CHEAP. Now for those of you who don't know, there's a thin line between affordable and cheap.
Moving forward, not only does it communicate Ikea is cheap but the execution, art direction and visualization is cheap as well. As we can see the only visual twist apparent is product images slammed into debranded Pepsi Cans and Toothspastes. Now How On Earth is that awardable?
Way I see it, Cannes Lions wanted to invest more in the MENA region, it's why they've suddenly decided to award more MENA agencies this year than ever before hoping they will have more entries from the filthy-rich arab basterds next year.

Great Work Cannes Lions, you continue to prove that you are nothing but the world's Bukkake festival for advertising jerk offs.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

MrPotatoHead's picture

It's perfect!

MrPotatoHead
Activity Score 558
Art Director
halaby87's picture

okay

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Dzsoi's picture

Cool way to communicate cheapness (it is hard to believe noone has ever thought of this).

Dzsoi
Activity Score 8611
Copywriter
L. Wiesen's picture

strong idea, this is my favourite version...

L. Wiesen
Activity Score 1340
Copywriter
kleenex's picture

I guess it may work.

kleenex
Activity Score 58657
Web Designer/Developer
GP1's picture

This is great

GP1
Activity Score 123
bobafett's picture

simple, strong

bobafett
Activity Score 2322
Chief Creative Officer
BAdsoftheworld's picture

I like it, nice idea

BAdsoftheworld
Activity Score 3519
Scammy Hagar's picture

Is it really that cheap? False advertising.

Scammy Hagar
Activity Score 26
Notorious's picture

Unfortunately, I've actually wasted time and energy going through the case study submitted for this ad series. The ugly truth about it is that it does not communicate Ikea is affordable whatsoever, rather it clearly SHOUTS IKEA is CHEAP. Now for those of you who don't know, there's a thin line between affordable and cheap.
Moving forward, not only does it communicate Ikea is cheap but the execution, art direction and visualization is cheap as well. As we can see the only visual twist apparent is product images slammed into debranded Pepsi Cans and Toothspastes. Now How On Earth is that awardable?
Way I see it, Cannes Lions wanted to invest more in the MENA region, it's why they've suddenly decided to award more MENA agencies this year than ever before hoping they will have more entries from the filthy-rich arab basterds next year.

Great Work Cannes Lions, you continue to prove that you are nothing but the world's Bukkake festival for advertising jerk offs.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

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