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Bed

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Caption

Up to 50% off.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Bert Peulecke, Stefan Schulte
Creative Directors: Dennis May, Tim Stuebane
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff
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Highest Rated

Copydog's picture

Fresh. Like it.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Guest's picture

No, no, nooooo!!!

No more splash ideas, please...

Guest
corndogfuneral's picture

I get it. It's half of the furniture. I don't need 3 of the same ads to tell me that.

corndogfuneral
Activity Score 1053
Art Director
iwannatalktosamson's picture

I think in this case, it's forgivable there are 3 of the same idea because a client like Ikea has a lot of products they'd like to feature in their ads.

I think the idea suits Ikea well because the thing about their furniture is they often do come in multiple sizes. Nice insight there. Nice work.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Guest's picture

Anyone who thinks these ads suck should slap himself. These are great.

Guest
Guest's picture

these are not suck.....but not fresh!

is already done by malaysian quite some time ago

SALE with a splash SALE on it

so????

Guest
Guest's picture

then how come the rating is still as high as 6? i give it 3!

Guest
iT-iS-i's picture

earns a firm 6 from me... nice.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

albfej's picture

Here is fitting more…

albfej
Activity Score 37
Creative Director at PIK
forjaimes's picture

Very good!

forjaimes
Activity Score 71
Wiedy
Copydog's picture

Fresh. Like it.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Boccioni's picture

Nice visual gag factor.

Boccioni
Activity Score 149
Other at Art Director
Guest's picture

Cute idea but I don't like it. From a sales perspective (which is what retail advertising is supposed to be about) it would've been more effective to just have "Up to 50% off" much larger...but then of course it wouldn't have been "clever" enough to be posted here. And no, the fact that IKEA happens to sell more than 1 product doesn't in itself justify having multiple versions however, it doesn't hurt to do so either.

Guest
JamurPutih's picture

name one ad in this website that sells... ;)

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Guest's picture

Doesn't need the line. And sale starbursts are overdone. Not bad solution to the problem though but not worth PR'ing it

Guest
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