IKEA wanted to put a positive spin on the terrifying topic of the Trump-Kim summit: Weapons of mass destruction. So what better way than with its iconic Allen key that joins together its entire inventory?
Print advertisement created by BBH, Singapore for IKEA, within the category: Retail Services.
Creatives: Yashanti Yap, Luke Somasundram
Creative Directors: Mara Vidal, Gaston Soto
Executive Creative Director: Joakim Borgstrom
Head of Strategy: James Sowden
Account Director: Chloe Fair
Senior Account Executive: Shu Li Tan
Content Strategist: Heidi Lahtinen
Community Managers: Nurul Maideen, Irina Tan