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Che

Campaign
Agency Network: 
Published/Aired: 
February 2010
Like
68
Views
14551
IG / Delas:  Che

Description

Print advertisement created by TBWA, Brazil for IG, within the category: Media.

Caption

Why not?
delas - The women's website from IG
ig.com/br/delas

Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto
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Highest Rated

morse's picture

Very cool campaign.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

STRTLRS's picture

2nd best.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

shahid.h's picture

fantastic series!!!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
xcreativity's picture

good one too

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

pez's picture

poor che... and poor korda... this photo was so so so so so so beautiful, and now is so so meaningless...

pez
Activity Score 1804
Creative Director
Mandark's picture

If u ask me, this campaing, although well executed is a bit of an insult to women. cause i'm just questioning WHY would women want to be famous men? aren't there many influential, well known, world changing women?

i mean, this campaing is, if u ask me, about 40 years late. and it does not empower women, or aknowlodge them for who they are but try to create a mirror image...this campaing tell me "what if u could be like....." well many women ARE like....and even better.

p.s. i was tricked into getting married in a few months...by a very smart woman. if doesn't make sense to u, it must be the itunes she puts on my ears while i sleep.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

shahidali's picture

excellent point. in fact, the very fact that very few amongst us interprets that "this campaign is pointing that they are running short of female icons" suggests that we can massively mishandle such a senstive issue. The question of "Why Not" should be portraied with Marie Curie or Griffith Joyner female icons of similar stature.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

satrianee's picture

HOPE NOT!

satrianee
Activity Score 3748
morse's picture

Very cool campaign.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

So... women can be murderous douchebags too?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

FeliUmc's picture

Someday women can be like men.... -chauvinism ¬¬

FeliUmc
Activity Score 44
kagzmainah's picture

beautiful execution

kagzmainah
Activity Score 631
Graphic Designer
bharatikamble@gmail.com's picture

Great Idea

bharatikamble@g...
Activity Score 8
Graphic Designer at Synapse Mmarketing Consultancy Pvt. Ltd.
bharatikamble@gmail.com's picture

Great Idea

bharatikamble@g...
Activity Score 8
Graphic Designer at Synapse Mmarketing Consultancy Pvt. Ltd.
sneakyhands's picture

cool campaign, but this one is the weakest for me, simply because che is overused

sneakyhands
Activity Score 1857
Copywriter
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