Agency Network: 
July 2008
IG:  Cow
IG Print Ad -  Cow

Also From This Campaign 3


Print advertisement created by BBH, Brazil for IG, within the category: Professional Services.


Children can learn many things on the Internet.
IG Parental Control. Make the Internet a safe place.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Gustavo Lacerda
Digital Retouch: Alessandra Perez
Modelmaker: Zsa-Zsa Fantini
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Highest Rated

Mai_Maged's picture

very good idea

Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

ahmed ragheb's picture

loool !!

ahmed ragheb
Activity Score 295
Graphic Designer
Frits Harkema's picture

What eh...does the cow mean? Like, 'internet wise'?

Frits Harkema
Activity Score 709
Crisp One's picture

BBW porn i guess

Crisp One
Activity Score 1989
Other at New York
VioletYoshi's picture

You're wrong, sizeist pig.

Crisp One's picture

sizeist? don't you mean sexist? unless i'm missing something here it was a failed creative attempt at a new buzzword.

Crisp One
Activity Score 1989
Other at New York
sparky's picture


Activity Score 454
Copywriter at M&C Saatchi
EddieZhao210004's picture

this one is better than other 2

Activity Score 68
binh2212.mtcn's picture

Oh that's good idea, i like it.

Activity Score 14
graphic design
Mai_Maged's picture

very good idea

Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

Wordnerd's picture

i don't know. looks rather like a cute children sexual education ad, not shocking parents

Activity Score 6620
Audrius Kubrik's picture

does it need to shock? shock more than the thought your child can find porn et al on the net? i personally applaud the agency/client for this subtlety

Audrius Kubrik
Activity Score 828
Wordnerd's picture

yeah, right. from the creative point i like it. but isn't that too soft for their intention? 'Children can learn many things on the Internet.' and showing something that cute? i'm still not sure

Activity Score 6620
Byte's picture

Done, done, done.

Activity Score 323
Art Director |


vwray81's picture

I almost spit out my coffee looking at this. It's just too funny.

Activity Score 256
Art Director
STRTLRS's picture

You mean my kid can learn about bovine softcore? Awesome!

This has been done and the execution isn't great. Weak typography as well.
On the positive side, it's rather unusual to see little pink buttcheeks on a plush toy, kinda funny.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

David Hasselblad's picture

Kids can learn where meat comes from? Or leather?

David Hasselblad
Activity Score 120
silenciorn's picture

Now, that's too explicit...!!

I really want that cow!! (not sexually, should I add)

Activity Score 151
MoO media |

si fai il mio nome, non ci sono più...

Brunoni's picture

Very well crafted and elegant.

No visual violence necessary, to make a statement on this delicate issue (children internet safety).

Activity Score 103
Guest commenter's picture

This is a good case of an advertising idea that may not be understood by its target audience.

You see, the designers of this ad assume that you watch "CSI" or any number of daytime talk shows and that you have small childre. These tv shows have revealed that funny animal costumes aren't so innocent or cute or funny - it's representative of a dangerous, predatory sexual community that's sick, twisted and preeeverted. And on the Internet.

This ad is about Furries.

This is an ad that's supposed to make you say, "Oh my God! My small two year old toddler that's just getting into 'Baby Einstein' videos is going to go on the Internet and learn about getting sexual pleasure from wearing funny animal costumes! Oh my God! I must filter my Internet!"

Then, after you calm down, you might smirk and say, "That's funny! Putting sick and twisted Furries in an ad! Hahaha!"

Guest commenter
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