Shark

Campaign
Agency Network: 
Published/Aired: 
June 2015
IFAW:  Shark

Description

Print advertisement created by Y&R, China for IFAW, within the category: Public Interest, NGO.

Caption

More than 730,000 sharks are illegally killed every year just for bowls of soup.

Advertising Agency: Y&R, Shanghai, China
Executive Creative Directors: Nils Andersson, Kon Marinis
Creative Director / Art Director / Designer: Handsome Wong
Copywriters: Yin-Yin Wu, Joana Mosa
Typographer: Leslis Sim
Retouching: Dicky Liu / pafassion lab
3D: Winson Yu
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Highest Rated

underscores's picture

Is there any sub-categories in award festivals for recycled ideas ?
http://www.designboom.com/art/yr-shanghai-wooden-shark-coffins-by-hand...

underscores
Activity Score 335
underscores's picture

Is there any sub-categories in award festivals for recycled ideas ?
http://www.designboom.com/art/yr-shanghai-wooden-shark-coffins-by-hand...

underscores
Activity Score 335
T.'s picture

I think the art piece was done by the person from the same agency and they have turned it into a campaign. Nothing wrong with that.

T.
Activity Score 1110

What's your ad telling the consumer?

underscores's picture

you're right I didn't see it in the credit list. So its a cool set of ads :)

underscores
Activity Score 335
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