Agency Network: 
June 2011
IFAW:  Sei


Print advertisement created by JWT, Australia for IFAW, within the category: Public Interest, NGO.


Last year 100 Sei whales were butchered to study their eating habits.
100 Sei whales will not be eating again.
Stop the slaughter. Help us at

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creative Director: Keith Nicolas
Creatives: Harsh Kapadia, Chris Andrews
Illustrator: Tom Bagshaw
Typographer: Darren Evans
Agency Production: Michael Travers
Account Director: Daniel King
Production Company: Central Illustration Agency
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Reality Check's picture

The copy could use some finessing, but fine art direction makes this campaign worth diving into.

Reality Check
Activity Score 2545
Billoughsby's picture

Agree. Wet and wise.

Activity Score 5154
Art Director |

That's it.

atb2005's picture

9 stars? You are being very very generous, mon ami.

Activity Score 13557
Church Money's picture

The copy is powerful but the line "100 Sei whales will not be eating again." is unnecessary, and kind of ruins it.

Church Money
Activity Score 76
Art Director
Hammad S's picture

I like it, though I agree that the font can be more emphasized...and I think the "100 Sei Whales will not be eating again" works fine...helps me connect with the art as well. I get such chilly feeling when I see and think about it.

Hammad S
Activity Score 484
MidasTouch's picture

I like it.
"to study the eating habits": that's a lie, isn't it? :(

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

soryana's picture

Stop the slaughter

Activity Score 155
Administrative |


Glut's picture

the print series is not good at all, it´s a pity because the video at the bay is really nice

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Mauro AD's picture

Sorry guys but I really think it's done before...
And the previous one is better than this in art and copywriting:

Mauro AD
Activity Score 4
Art Director at Proximity/BBDO
brendansparrow's picture

Really attention-grabbing art direction, though the copy could have been more legible

ace85le's picture

I'm going to hang this on my wall!

Activity Score 3935
Marketing Manager |


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