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Sanctuary

Campaign
Agency Network: 
Published/Aired: 
June 2011
IFAW:  Sanctuary

Description

Print advertisement created by JWT, Australia for IFAW, within the category: Public Interest, NGO.

Caption

To research their abundance in the Southern Ocean Whale Sanctuary, 680 whales were murdered last season.
Now the Sanctuary is less abundant.
Stop the slaughter. Help us at ifaw.org

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creative Director: Keith Nicolas
Creatives: Harsh Kapadia, Chris Andrews
Illustrator: Tom Bagshaw
Typographer: Darren Evans
Agency Production: Michael Travers
Account Director: Daniel King
Production Company: Central Illustration Agency
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Highest Rated

Mauro AD's picture

Sorry guys but I really think it's done before...
And the previous one is better than this in art and copywriting:

http://adsoftheworld.com/media/print/cero_caza_de_ballenas_whale_1

http://adsoftheworld.com/media/print/cero_caza_de_ballenas_whale_2

Mauro AD
Activity Score 4
Art Director at Proximity/BBDO
Hammad S's picture

I really like these messages. But the "stop the slaughter" line shouldn't be at the bottom...you almost completely miss it.

Hammad S
Activity Score 484
Hahalexander's picture

it wasn't clear to me that the science thing is an excuse to hunt whales until I saw the casefilm, you should communicate this message in your campaign, otherwise it's confusing you think 680 is a lot of whales but it's for science, what's the deal? ofcourse it isn't but this isn't clear to me in the prints

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
Mauro AD's picture

Sorry guys but I really think it's done before...
And the previous one is better than this in art and copywriting:

http://adsoftheworld.com/media/print/cero_caza_de_ballenas_whale_1

http://adsoftheworld.com/media/print/cero_caza_de_ballenas_whale_2

Mauro AD
Activity Score 4
Art Director at Proximity/BBDO
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