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Black cats

Agency Network: 
Published/Aired: 
February 2009
If:  Black cats
If Print Ad -  Black cats

Description

Print advertisement created by Leo Burnett, Norway for If, within the category: Finance.

Caption

Some days you'd wish you had a much better car insurance. There are days you realize that just about everything will go wrong. That's when you need a car insurance that covers more than ordinary. With If car insurance you can relax, knowing that you will get good help, quickly.

Advertising Agency: Kitchen/Leo Burnett, Oslo, Norway
Art Director: Torkel Bjørnstad Sveen
Copywriter: Espen Lie Andersen
Photographer: Petrus Olsson / Adamsky
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Highest Rated

NastyJester's picture

The copy is so tenuous it takes about three turns get to the point, and it's a weak point at that.

NastyJester
Activity Score 740
Copywriter
Guest's picture

boring!!!!

Guest
Guest's picture

why stop there, wath about a sfreet full of open ladders or the car passengers with open umbrellas???????
common guys!!!
where do i send my book???

Guest
Ad_Man's picture

this ad could have used a lot more shadows.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Shamail Khadija's picture

really bad photoshop. Idea is ok, to the point.

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

Guest's picture

very very boring.........

Guest
NastyJester's picture

The copy is so tenuous it takes about three turns get to the point, and it's a weak point at that.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Well.. this is actually not the first campaign if has ever delivered, and as a norwegian i must say its very their style. I agree that the cats should have more shadows.. and they could have gone "all the way" with both ladders and umbrellas.

BUT, in context with their other campaigs.. its somehow what I expect.

Guest
designerdxb's picture

Boring

designerdxb
Activity Score 34
Web Designer/Developer at Patson Advertising |

abrar

Guest's picture

bad agency gets more unfortunate than black cat.

Guest
Guest's picture

bad agency gets more unfortunate than black cat.

Guest
Guest's picture

Meanwhile, in an old and small country named Portugal, someone did this two years ago:

http://www.youtube.com/watch?v=2Txqeb24T_Y

Surprise: it's also for an insurance company!

Shame Portuguese work is usually so invisible around the world.

Cheers.

Pedro G

Guest
Guest's picture

i really hate ad photos in which every object is in focus.

Guest
Guest's picture

there are two many black cats..but i got the idea. don't like it much.

Guest
Guest's picture

Yeah, cats should be focused on one car.

Guest
DIVPravin's picture

Fast come fast go ad

DIVPravin
Activity Score 54
Graphic Designer at Infinity Advt.
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