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Idul Fitri

Published/Aired: 
January 2007
 Idul Fitri
 Idul Fitri

Tags

Description

Take a good look at the threads on the bottom half!

Caption

Together we welcome the day of victory.
Happy Idul Fitri 1427H.

Advertising Agency: OgilvyOne Worldwide, Jakarta, Indonesia
Executive Creative Director: Rajesh Menon
Art Directors: Yohanes Sumera, Priangga Amalo
Copywriter: Aria Wahyu
Digital Imaging: Wishing Well
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drunkard's picture

Nice

drunkard
Activity Score 113
Copywriter
Lee Clow's picture

Brilliant.

Lee Clow
Activity Score 46
Creative Director
kc_brock's picture

great a.d.

but what's Idul Fitri 1427H.

kc_brock
Activity Score 703
Art Director |

rd

tamer samy's picture

It is a feast for Muslims..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

mumbojumbo's picture

out of this world!

mumbojumbo
Activity Score 20
Copywriter
LAZ's picture

beautiful! and right on target, i guess...

/LAZ

LAZ
Activity Score 288
Art Director
RahoolTalukdar's picture

The 1...

Extraordinary Art Direction...........
Id ul Fitri is one of holy festivals of Islam.... They kneel down in millions and offer prayers..

IVAN-Hail Thee.....
Ivan ur my saviour...

RahoolTalukdar
Activity Score 108
Copywriter |

Thinking what to think

johann.s's picture

so the jeans is a carpet?

johann.s
Activity Score 112
Art Director
Daryllee's picture

WAh! Indonesia's getting amazing, nice!
Simple and nice...Style that make u smile from your heart.

Daryllee
Activity Score 56
Other
henduraa's picture

not bad rajesh..

henduraa
kalpesh78's picture

Simply awesome

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

adprem's picture

ZILLLLLLLIIIANT IDEA!

adprem
Activity Score 10
Copywriter
sheetalz's picture

MaashaaAllaah!!!!!

sheetalz
Activity Score 146
Art Director
snagesh75's picture

Simply the great!!!

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
iswanda82's picture

extraordinary work.....well executed!!
::amazing::

iswanda82
Activity Score 344
Art Director
AdDavid's picture

after along time something that makes you sit n think, 'cud i have ever thought anything like this?' Amazing!

AdDavid
Activity Score 406
Other
Kamikaze's picture

I can imagine God f;lashing the broadest possible smile...
outstanding...
Cheers!!!

Kamikaze
Activity Score 716
Copywriter |

- The trick to forgetting the big picture is to look at everything close-up.

jennywhx's picture

excellent work.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

firat's picture

It is amazing! No words can describe it!!

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

ellehcimeo's picture

beautiful.

ellehcimeo
Activity Score 3376
Art Director
RAZ21's picture

Im sorry i just don't get it..No mocking please, just interpretations???are the threads so clearly shown on the bottom of the jeans cauz they are kneeling for the Idul Fitri?

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

RAZ21's picture

yeah ok ok now i get it-should have seen the original first....

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

act's picture

creepy.... eerie some how... and it has got nothing to do with Levi's tone and manner whatsoever.

act
Activity Score 535
Art Director
pradhan's picture

Absolutely brilliant... Fantastic idea perfectly executed... GREAT work

pradhan
Activity Score 6
Art Director
fersvax's picture

WOW!!!!!!!

fersvax
Activity Score 1239
Creative Director |

FER.

kre8's picture

good to see one of americas iconoic brands doing work like this.
cool stuff.
esp for indo.

kre8
Activity Score 989
Copywriter
pixelbomb1's picture

In a way it's kind of mean. why? look at where are they bowing to....

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

RAZ21's picture

heheheheh you do have a point there! i think we took semantics to a very high level!hehehehe

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

powerad's picture

Nice. Brilliant.

powerad
Activity Score 16
Art Director
addyhoch10's picture

great idea, great execution

addyhoch10
Activity Score 2592
Art Director
PaulyG_fill in the blank's picture

I agree that this is a grea idea. But, am I the only one who things that your average consumer may not take a close enough look at the threads to really make this ad as great as it can be?

PaulyG_fill in ...
Activity Score 1148
Copywriter
adib's picture

"what is big idea? gentlemen."
I don't know about it. so i just can say, this ad like others.

Gentlemen, tell me anything about "big idea," please.

adibfirdaous@yahoo.com

adib
Activity Score 2
Copywriter
ivanlim's picture

you can only see the big idea by opening the big picture.
and if you still don't get the big idea, well...

ivanlim
Activity Score 202
Copywriter
Amigo's picture

Oh my God! Good Art Direction...

Amigo
Activity Score 43

aMiGo

Sick-of-adS's picture

outstanding

Sick-of-adS
Activity Score 250
Art Director
balaazs's picture

brilliant!
in what size will it be printed?

balaazs
Activity Score 66
Copywriter
Mahmood_Alam's picture

brillliant.....

Mahmood_Alam
Activity Score 391
Art Director
danielsunaryo's picture

keren!

danielsunaryo
Activity Score 8
Art Director
beesure's picture

this is just brilliant

beesure
Activity Score 34
Art Director |

no stress.

HV's picture

Nice photo trick, but what is the out take here?

I cant read the line. (typesetting, but more important Im not from Idonesia)

Are they sponsoring an event the holy day?
Is the store open longer that day?

What is the link between Levis and Islam?

PS. Nicely comment pixelbomb1

HV
Activity Score 212
Art Director
boodeeman's picture

Nice one...

boodeeman
Activity Score 2
Other
Wang Zhi Liang's picture

OgilvyOne Indonesia did a very great job!

But...

I don't think the reader share the same interest like me.
I remember I was flipping through the newspaper and found this beautiful print and the only reason why I was willing to spent more time looking at the details because I happen to be in advertising world.

I still love the idea, and the detail is once again...sublime, Great art direction :)

Wang Zhi Liang
Activity Score 39
Art Director
Naddy's picture

Hi Shi Liang, if you don't mind me asking.. which newspaper did this print ad came out in? thx.

Naddy
Activity Score 2
Other
Wang Zhi Liang's picture

Kompas, i think...You know it, naddy?

Wang Zhi Liang
Activity Score 39
Art Director
derek's picture

simply genius. I wish I had done this.

derek
Activity Score 22
Other
milind_kambli's picture

Nice idea and execution!

milind_kambli
Activity Score 41
Art Director
Erik's picture

its really great. but it's a damn small details to be notice. aren't ads suppose to grab people at a glance?

Erik
Activity Score 88
Art Director
PaulyG_fill in the blank's picture

I fully agree. I think that people are loving this based on the fine detail that the art director managed to pull off - and that's great - but as an effective ad, it fails. Who's going to notice this fine detail when this will probably end up being one ad of about 25 that appear in the beginning of a magazine? I've said it before and I'll say it again, advertising is not about awards - it's a tool to help businesses create revenue - trust me, no client gives a shit how many awards your ad is going to win YOU, if it doesn't win THEM any money!!

PaulyG_fill in ...
Activity Score 1148
Copywriter
pixelbomb1's picture

AMEN. hey G you filled it in.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

julz's picture

WOW!!! amazing.

julz
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