Angry baby, 1

Campaign
Agency Network: 
Published/Aired: 
January 2012
IDBI Federal:  Angry baby, 1

Description

Print advertisement created by Ogilvy, India for IDBI Federal, within the category: Finance.

Caption

At 18, your angry son won't look this cute.
Make sure you choose the right child plan.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Directors: Sameer Sojwal, Amitabh Agnihotri
Art Directors: Sameer Sojwal, Swapnil Kambli
Copywriter: Amitabh Agnihotri
Photographer: Raj Mistry
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andylefty's picture

They are cute.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
youngilvy's picture

It works to me. good concept

youngilvy
Activity Score 136
Creative Director
clearsky1989's picture

the kids don't look cute. execution fail

clearsky1989
Activity Score 427
Copywriter at Grey
Hadrons's picture

It could be a threat - "the right plan"... :-))

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

works but not so much for me.

MicheleVirgilio
Activity Score 2569
sintra's picture

nice one

sintra
Activity Score 691
Administrative
mertos's picture

errrrr

mertos
Activity Score 874
Creative Director
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