Sliders, 1

Campaign
Agency Network: 
Published/Aired: 
April 2016
Icehouse:  Sliders, 1

Description

Icehouse is Melbourne’s newest ice sports and entertainment facility and is the largest in the Southern Hemisphere. The challenge was to market ice sports in a market where there was no ice-sport culture. Traffic created a brand identity for Icehouse that communicated the essential ingredients of this iconic venue – great fun and world-class entertainment. The identity was applied from the building interior and exterior right through to advertising collateral, including the ‘Can’t wait to skate’ campaign which ran in the lead up to the grand opening. The campaign was a huge success, with more than 20,000 visitors in the first 2 weeks of operation.

Print advertisement created by Traffic, Australia for Icehouse, within the category: Recreation, Leisure.

Caption

Can’t wait to skate

Advertising Agency: Traffic, Melbourne/Sydney, Australia
Creative Director: Andrew Begg
Art Director / Copywriter: Chris Shurey
Photographer: Louis Petruccelli
Retouching: Louis Petruccelli
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Highest Rated

dadada's picture

Why the ice in the visual? such it is, it communicate two ideas (wich isn't good for the ad) it communicate the ice sport facility and the "can't wait to skate", in short : the idea is little bit confusing in my opinion.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

morse's picture

Poor idea, nice photo.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TommyO's picture

My thought exactly. While I used to "skate" on the floor like that when I was in high school, it's not a good idea as a visual for the ad.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

luispiter's picture

what is the idea??

luispiter
Activity Score 2756
comunication
shahidali's picture

Like it. Can identify.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

jackblack's picture

No. Not good. Sorry.

jackblack
Activity Score 2366
Art Director
dean viii's picture

excuse me, I just threw up in my mouth.

dean viii
Activity Score 1702
Creative Director
kleenex's picture

I feel like this is an injury waiting to happen.

kleenex
Activity Score 58777
Web Designer/Developer
AdBuzzer's picture

It's dull and certainly doesn't make anybody want to skate in that fabulous new facility.

AdBuzzer
Activity Score 1172
Marketing Manager |

http://adbuzzer.wordpress.com

dadada's picture

Why the ice in the visual? such it is, it communicate two ideas (wich isn't good for the ad) it communicate the ice sport facility and the "can't wait to skate", in short : the idea is little bit confusing in my opinion.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

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