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justpassingby's picture

slippery shoes that make you fall on your arse?

if Ivan didnt write ice rink on top i wouldnt have guessed AT ALL

justpassingby
Activity Score 1368
Other
ivan's picture

I think ice-rinks typically have those fences with little doors like you can see on this image.

ivan
Creative Director at Ads of the World
addyhoch10's picture

i think it's quite clear. both the image and the idea behind it.
in ice skating the ice is slippery. in tennis the sand is slippery. with the right shoes you can overcome these adverse conditions.

addyhoch10
Activity Score 2592
Art Director
spygroove's picture

In tennis you often want to slide. I think that's the point.

The target group should be able to get the idea

spygroove
Activity Score 10
Graphic Designer
Vibe's picture

I think the Idea and the concept is soooo fucking wrong!! These people have no fucking idea what their selling!!

Vibe
Activity Score 230
Art Director
Skor's picture

if you think this is wrong, you know nothing about tennis... or Ice skating... or shoes !!

Skor
Activity Score 208
Copywriter
pixelbomb1's picture

they're selling - not "their"

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

wyai's picture

the idea is there, but the art direction is weaker than the previous one (scaling the concrete with the shoe). i think the connection would be stronger, if they'd incorporated a player sliding towards the net for a drop shot. maybe have a few hockey players watching the match at the sidelines, so ppl could understand that it's a hockey rink.

wyai
Activity Score 6
Client Servicing |

-Save the best for last-

astromax's picture

i don't agree... i think the concept and the realization is right this way!! ther's nothing else to say or to show. i'm a tennis player, and it catchs my attemption without any misunderstanding. If you show hockey players or something like that you definetely loose the strenght of an image self explaining. This is a good job, i think!

astromax
Activity Score 10
Copywriter
ming the merciless's picture

I missed the title and had absolutely no idea what was going on. Now that I know it's an ice rink I get it. For me the line could do more to help the idea.

Do people playing on clay compare it to ice? We don't have clay courts down under.

ming the merciless
Activity Score 190
Copywriter
Skor's picture

I wouldnt compare it to ice.. but it kinda does feel the same way...

except on a court, the sliding and skidding is 90% voluntary... good shoes only give you the stability
after the skid...

Skor
Activity Score 208
Copywriter
slim's picture

Simple, nice. To those who don't know, the trick to playing on clay court is the ability to slide. Once you know that, and can tell that it's an ice skating rink, then everything should fall into place.

slim
Activity Score 1047
Copywriter
sold's picture

no no no no no.
maybe if the "ice-ring" has the color of a real ice-ring, even with this lines of a tennis-square...
i don't know... maybe this idea just wrong anyway...

sold
Activity Score 3379
Copywriter
panasit's picture

Even if there is a great idea hidden in this ad somewhere, it's being hidden way too deep and no one is going to bother trying to find it.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

panasit's picture

Even if there is a great idea hidden in this ad somewhere, it's being hidden way too deep and no one is going to bother trying to find it.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

thecreature's picture

If the copy was better, this could work. Maybe.

thecreature
Activity Score 97
Creative Director at Prague
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